We’re proud to announce the launch of Viafoura’s community engagement solutions on NewsPressNow.com, an exciting expansion under News-Press & Gazette Company (NPG). With deep roots in American journalism — dating back to 1845 with the St. Joseph Gazette — News-Press NOW continues its legacy of trusted local reporting by boldly stepping into the future of digital community building.
Viafoura’s full suite of tools including Conversations, Community Chat, Engagement Starter, and Full-Service Moderation is now live across NewsPressNow.com. This expansion empowers NPG’s digital team to boost registration, drive deeper community engagement, unlock new monetization opportunities, and meaningfully grow their first-party data strategy.
“News-Press NOW’s commitment to its audience is unmistakable, and we’re thrilled to support their mission with tools that elevate engagement, streamline moderation, and help build a more connected and loyal digital community.” says Dalia Vainer, Vice President of Customer Experience at Viafoura.
According to Michael Fabac, VP of Content and Station Promotion at NPG, the decision to partner with Viafoura was rooted in alignment, both in strategy and execution.
“Viafoura aligned nicely with NPG’s audience engagement strategies and workflow. We especially liked the AI-driven moderation component that helps our digital producers prioritize their time to take advantage of Viafoura’s other engagement tools, such as the Editor’s Pick and Engagement Starter.
Onboarding and ongoing support has been exceptional; the Viafoura team has been responsive and helpful at every step of our partnership.”
Michael FabacVP of Content and Station Promotion
