Grow and enhance your entire data set with declarative data and community signals
Viafoura is the only digital experience company that captures the full passion and engagement of your users. By adding community engagement data from your site into your user profiles, you are able to get a higher volume of data with a new clarity from explicit intent and interest signals.
User Profiles form the basis for Viafoura’s privacy-compliant data collection and processing. From individualized profiles, we can create cohorts and segments to see trends across your audience.
Improve audience clarity with a larger, more diverse set of premium 1st party data
Viafoura data collection adds new depth to your audience profiles:
- Declarative and explicit events from community activity
- One-of-a-kind sentiment analysis
- Audience segments based on engagement, participation, and registration activity
Data is organized into more robust user profiles that align with business goals
Ingest and activate user profile data to drive business goals
- Optimize customer activation campaigns
- Build custom audiences for ad targeting and open market bidding
- Integrate with data lake and BI tools to optimize propensity models for churn and subscription management
- Leverage Viafoura data visualization to understand and segment audiences for editorial and commercial activation
Want to learn more?
Contact us to discuss how you can gain access to Viafoura User Profiles
