We’re excited to welcome the Bangor Daily News (BDN) to the Viafoura community! With a 135-year legacy of fearless, independent journalism, BDN is deepening its commitment to local audiences by introducing a more engaging, scalable community experience powered by Viafoura.
“We were looking for a commenting platform that would allow us to more efficiently moderate comments while also encouraging more and better comments from users,” says Paul Koenig, Chief Digital Editor at BDN. “We also wanted a platform that could integrate with our subscription users. Viafoura could do all of that while also growing our revenue.”
BDN launched with a strategic mix of Viafoura features including Conversations, Community Chat, Engagement Starter, Auto Moderation, and analytics with a phased rollout designed to prioritize speed and impact.
“The onboarding process was smooth and organized ... Viafoura helped us launch quickly and supported us every step of the way.”
Paul KoenigChief Digital Editor
Now, BDN subscribers can sign in with their existing account to comment and engage, no separate login needed. The newsroom also plans to highlight trending conversations to boost visibility and participation.
BDN anticipates Viafoura will help them save time on moderation, strengthen subscriber retention, and drive more revenue through increased engagement.
“BDN’s team is incredibly thoughtful and mission-driven,” says Mark Zohar, CEO of Viafoura. “They’re building a community experience that’s aligned with their values and focused on long-term sustainability. We’re proud to be their partner.”
As BDN continues to evolve, this next chapter will be defined by stronger subscriber relationships, smarter technology, and a thriving community of voices.
