During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now have an abundance of information at the touch of yet another app.
This week’s media news update focuses on the impact that everyone from tech companies to social advocacy organizations has in influencing how we access and engage with digital media, including:
- Amazon’s and Apple’s foray into TV app streaming services for video news
- Media executives’ thoughts on the value of reader habit on their owned and operated properties
- America’s oldest and largest journalism advocacy organization slapping President Trump with cease and desist letters every time he uses the term “fake news”
For more details on the latest and greatest industry news from the past week, read on.
Amazon and Apple Have Been Busy Shaping the Future of TV
Streaming services have revolutionized how we watch TV and consume content. Watching news broadcasts used to be something that was part of your early morning routine as you prepared for work, or in the evening, before or after dinner.
However, the internet has significantly changed our behaviors by giving us access to news content at any hour of the day. Streaming apps are now gaining speed in overtaking pay-TV services. And with an abundance of pirate sites available to consumers, competition for media streaming services is stronger than ever.
A growing number of platforms that aggregate video news from a variety of services have launched apps this year. Amazon now joins the ranks with the release of an ad-supported video news app designed for Fire TV devices. This app enables viewers to catch up on all the latest current events with both live and on-demand content from the likes of CBS, Reuters and Bloomberg.
Simply called the News app on Fire TV, this new offering joins the previously launched news aggregator from Plex and other similar offerings from competing companies. The News app is free for Amazon’s Fire TV users. With this release, the company will be in a better position to compete with the offerings of rival services such as Apple News and Google News while at the same time strengthen relationships with publishers such as Sports Illustrated, Al Jazeera and Yahoo.
News-related content within the app will be rolled out to an expanding pool of compatible devices over the next few weeks, including tablets such as the updated Fire HD10. Amazon is focusing its efforts on creating the optimal customer experience so consumers won’t need to create separate accounts to benefit from the content.
New ad revenue streams to diversify its revenue base are currently in progress, setting the company up to become the third-largest digital advertiser in the US after Google and Facebook.
Meanwhile, Apple is trying to get its TV app on as many devices as possible as it launches its $5-per-month video streaming service. Most recently, the company added its TV app to Amazon’s Fire TV platform. Available as of October 24 for both the Fire TV Stick and Fire TV Stick 4K, the Apple TV app will also be making its way to other Fire TV devices in the coming weeks.
Media Executives Dig Into Building Profitable Consumer Habits
With print ad revenue in decline and digital ad spending heading towards its first decline in a decade, publishers are now looking to a future where readers are loyal to their own platforms.
At Digiday’s Publishing Summit Europe in Budapest, Hungary, executives shared their plans to diversify their sources of income, and the associated pain points.
One topic that was explored was how to develop loyal reader habits, keeping them on publisher sites for longer. Media executives who attended the event emphasized how the more opportunities to engage readers they offer, such as engagement tools or apps, the more likely visitors are to stick around.
One way that publishers are engaging their readers is through real-time, moderated commenting tools.
In another media news update, Publishing Executive also proposed that an upcoming trend for 2020 will involve publishers focusing on key reader metrics, on a more granular level than ever before. And it won’t just be up to data teams to analyze these metrics.
The media company goes on to suggest that editors themselves need to understand the metrics that matter. That way, editors can create content that better engages community members, and appeals to advertisers.
Fun Fact Friday
The Florida Pro Chapter of the Society of Professional Journalists (SPJ) has had enough of President Trump using the term ‘fake news’ whenever he doesn’t like something the press says about him.
SPJ is America’s oldest and largest journalism advocacy organization. To help uphold the integrity of the industry, they decided to trademark the term ‘fake news’ in hopes of stopping the president and others from using the term haphazardly. Every time he uses it incorrectly, the organization will send him a cease and desist letter.
In addition to obtaining the trademark, a launch video has been marketed that features a journalist explaining why the term was trademarked. The video drives people to FakeNewsTM.com, which has tips on how to spot actual fake news and what journalists are doing to ensure they report the truth.
It currently has 332,000 social media shares and has been covered by Newsweek, The Hill, New York Post, CBC, CTV and Daily News, among other publishers. The project was created in partnership with Calgary-based creative agency Wax.
If you haven’t already taken a look at it, you may find some valuable takeaways to share with your own company’s editorial team.
