The Tampa Bay Times, Florida’s most respected news organization and a 14-time Pulitzer Prize winner, has officially gone live with Viafoura’s industry-leading community engagement tools. As a national model for fearless investigative reporting and enterprise journalism, the Tampa Bay Times continues to set the standard for meaningful public service journalism. Now, with Viafoura, it’s doubling down on its mission to build stronger digital relationships with its community.
Mark Katches, Editor and Vice President at the Tampa Bay Times, shared that Viafoura was selected due to its strong reputation across the media landscape and its proven ability to drive meaningful user engagement.
“Viafoura has a strong reputation working with lots of respected news organizations and offers lots of opportunities to build engagement.
It will definitely provide more opportunities for readers to engage with us and with our journalism.”
Mark KatchesEditor and Vice President at the Tampa Bay Times
The decision to implement Viafoura was part of a broader strategy to:
- Drive subscription growth and retention
- Boost on-site community engagement: Extend session durations and encourage return visits
- Enable safe and scalable moderation
- Increase ad revenue by improving audience loyalty and time on site
Viafoura tools now live on tampabay.com include Conversations, Full-Service Moderation, Community Chat & Engagement Starter.
With the platform fully implemented, Katches and the Tampa Bay Times team are optimistic about what’s ahead. “We’re hoping this will help drive time on site metrics higher as well as articles viewed per visit,” he says. “And we are hopeful it will help with subscription growth and retention.”
“We’re incredibly proud to partner with the Tampa Bay Times -not only for its excellence in journalism, but for its deep-rooted commitment to its community,” says Dalia Vainer, Vice President of Customer Experience at Viafoura. “Together, we’re building a stronger digital experience where meaningful conversations thrive, returning visitors feel at home, and quality journalism remains at the center.”
