World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura’s industry-leading digital experience platform. This marks a significant step towards enhancing engagement, streamlining user experience, and cultivating an active online community.
With soccer fever running high, Christopher Harris, Publisher of World Soccer Talk, aimed to tackle the challenge of creating a more interactive platform while ensuring seamless moderation. The answer? Viafoura’s Conversations and automated moderation tools.
“We are thrilled to announce the expansion of the Playmaker & Viafoura Partnership with World Soccer Talk, the first North American Playmaker brand to launch with Viafoura. We are looking forward to bringing a transition to a more user-friendly and robust platform to WST users, and enable Playmaker with the first-party data network advantage.” says Dalia Vainer, Director of Customer Experience at Viafoura.
Christopher Harris explains why Viafoura was their choice amidst the myriad of options. “We wanted a better, modern commenting system that offered features that our readers wanted (such as being able to edit a comment, voting comments up and down, profiles, etc). Plus, we wanted one that was more robust as far as moderating comments in order to prevent spam and trolling taking over threads.”
The transition from their previous WordPress commenting platform to Viafoura was a breeze. Harris describes the onboarding process as “very smooth and flawless,” handled with utmost professionalism.
The impact on WorldSoccerTalk.com’s digital experience is already in effect by weeding out trolling, while empowering commenters with enhanced community engagement features. As the comments section is the heartbeat of the website, this seamless transition to a better environment is beginning to pick up speed with soccer lovers globally.
From a quantitative perspective, Viafoura is expected to bring significant benefits including:
- Additional value exchange experiences on site that will drive user engagement, time on site and increased registrations and first-party data
- Integrated display advertising within the Conversations experience resulting in increased revenue generation
- Efficiency of the moderation process to drastically improve, saving hours of time previously spent on frequent checks for spam and trolling.
Viafoura’s community elements have kicked off a new era for World Soccer Talk, boosting user engagement, refining the overall user experience, and propelling the platform into a thriving soccer hub where fans can passionately discuss, share, and interact. It’s a goal scored for online soccer communities everywhere!
