Viafoura is pleased to announce a partnership with Grupo Nación. The Costa Rica-based media and communications company set out to provide a better user experience for their registered users and subscribers by providing a native and real-time engagement experience, directly on their site.
Grupo Nación made the decision to switch from their existing Facebook commenting plugin to a more robust audience engagement solution. The Latin American publisher chose Viafoura to support their business goals of building a direct relationship with their audience through native registration and engagement tools like commenting, live stories and more. The choice to remove Facebook and make the switch to Viafoura, enabled the publisher to build on and control their user experience and own the customer journey, while gaining rich first-party audience insights.
“Working with Viafoura gave us the outside expertise and tools we need to make the switch within our newsroom and properties seamless. As a result, the integration with our existing systems, customization and launch was completed in less than two months.”
—Felipe Castro, Digital Marketing and Subscription Sales
Since recently implementing Viafoura, not only does Grupo Nación now have new detailed insights about their audience behavior but they can now also leverage those results to optimize their user experience, connect to additional systems and offer advertisers more sophisticated metrics by leveraging Viafoura real-time data APIs.
Additional benefits include surfacing their own ad inventory within the engagement tools, providing complete control of their user experience and reduced load times with increased capabilities.