Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
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There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
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It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
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In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
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It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
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Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
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You’ve put in the hard yards, integrated an effective Digital Experience Platform (DXP) with engagement and moderation solutions, and finally established a safe space for your audience community. With a…
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Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
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If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
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