Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…
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At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…
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This article first appeared in Publishing Executive With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European media companies that…
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In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
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Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
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