Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
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This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
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2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
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This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
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If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…
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Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
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