The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
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Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can…
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Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to…
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La Nación, Argentina’s preeminent conservative newspaper, has launched Viafoura’s digital experience platform on its website, integrating the latter's industry-leading Conversations solution. Viafoura's Conversations will enable automated comment moderation on La…
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Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your…
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Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you…
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Trolls, spam and misinformation have given commenting spaces a bad reputation. Websites that are flooded with offensive and untrustworthy comments can lose the respect of advertisers and users. Publishers often…
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Building a loyal following isn't a short-term effort. It's a long-term process that requires you to break down rich first-party data to identify the type of content that engages your…
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Humans are innately social. Why else would Facebook have 2.89 billion active users each month? But these experiences shouldn’t be limited to social media platforms. In fact, failing to support…
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