If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
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Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
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A quick search of the Internet will show you a plethora of guides on using comment moderation features provided by popular social media platforms such as Facebook and Twitter. It…
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The concept of a digital audience and digital audience management has only really come about in the past decade or so in the marketing field. This fact speaks volumes about…
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Digital media brands and web publishers are keenly aware of the importance of new articles, especially feature stories. These content pieces draw in and hook an audience; they inform, entertain,…
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While we always have good things to say about blogging, it's hard to ignore that several subtypes come with their own territory when it comes to building an audience and…
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Customer interactions with brands are increasingly being carried out in the digital space. As a result, the digital customer experience has become a major, if not the major, aspect of…
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As one of the biggest social media platforms out there, Facebook boasts a record number of global users — over 2.6 billion of them — and there’s no doubt that…
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Most organizations are aware that making connections in person is a valuable aspect of growth and development. But in recent years, there's been a major shift to fully digital conferences,…
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