Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that highlights trending conversations around content — can do exactly that.
The feature analyzes engagement velocity and content recency in order to recommend buzzing, active conversations to your digital community. As a result, audience members who actively engage with your community will easily find more content that interests them.
For those of you who have yet to implement conversation tools on your digital properties, our data shows that that they can boost total time spent on site by 10%.
Active comment readers spend the most time engaging with your digital properties. In fact, according to the Financial Times’ community manager, these users offer six times the engagement compared to non-comment readers. This means that they are extremely valuable members of your community. The recirculation widget exists to keep these users interacting with your content for even longer, and has proven to generate up to seven times more pageviews from comment readers.
Surprised? We’re not. Humans naturally want to socialize with others, whether that be offline or online. Conversation tools that are backed by effective moderation offer your audience members the opportunity to be social and build meaningful connections to your brand. Our new tool lets consumers who value discussions related to your content know where active conversations are taking place. Especially around topics that resonate the most with them.
And that translates into more on-site engagement for you.
A major North American newspaper recently implemented the recirculation widget on its digital properties. After just two weeks after activating the tool, the company saw significant growth. Not only did it experience a 44% increase in comments, it also saw a 34% increase in average session length and a 38% increase in total on-site engagement.
“This feature is a new way for publishers to start increasing the participation of their active community members, which in turn boosts the time spent on their sites,” Dan Seaman, product director of engagement tools at Viafoura.
The recirculation feature can also live anywhere on your site. Consider adding it below our Conversations tool, within a notifications bar or on the side rail of your homepage. Curious about what the tool looks like? Take a peek at it in action below: