Last updated June 14th, 2018
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered users and non-registered users. We emerged with the following results:
Registered users view 7x more pages per week and generate 5x more return visits per week compared to non-registered users.
|Per User Per Week||Sitewide Pageviews||Return Visits||Attention Time per Visit|
*Sample 45,000 unique registered users
**Sample 17.9M unique non-registered users
Registered users spend 56% more time on site per week, in comparison to non-registered users.
Over 80% of all user registration occurs on pages that feature onsite engagement tools and user-generated content.
Leveraging Engagement to Grow your Community
This data shows us that a registered user demonstrates an increased level of site engagement, but that the opposite is true as well. By increasing the number of onsite engagement opportunities on your website, you also increase the chances of user registrations.
An audience that wants to join your community, interact with other users, share your content, or opt-in for alerts is more likely to register, in turn creating a more engaged audience around your content, while providing valuable user insights.
Simplify Registration and Build Value
So how do you increase registration on your site? Start by removing any barriers, making sure that the registration experience is not only frictionless but that there is a value exchange.
Provide the options for your users to log in effortlessly with their social ID or email depending on their preference. You can also prompt users throughout their journey to complete their profile and provide additional information as their activity builds.
Ensure a registered user can access all features within your community, whether it’s commenting, liking, sharing, following or accessing paywall content. For best results, it’s important to empower your users to participate with a single ID.
And of course, having access to your audience data is key to making informed decisions that will empower you to engage, discover and grow your audience.