Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
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Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
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Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most…
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Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
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For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
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It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…
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On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
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Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
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With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
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