Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…
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Rather than filling up stadiums to cheer on their favorite players or teams, consumers are gradually becoming used to watching games from the comfort of their homes. As a result,…
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Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
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National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
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Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…
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Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…
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Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
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This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
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Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
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