Entries by Dan Seaman

How Audience Engagement Tools Impact Revenue

What is audience engagement? Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who is actively involved with or interested in your brand. In a study led by researchers from Google and Yahoo, they categorized user engagement in four ways: […]

5 Ways to Decrease Trolling and Improve the Quality of Comments

Capitalizing on the comment section With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations and their users. As Carrie Lysenko—the Head of Digital for The Weather Network—pointed out in a recent panel on engagement, […]

Native Push Notifications on macOS for Chrome

Browser-based push notifications, which we released as part of our new audience engagement suite, have proven to be an incredibly powerful new channel for directly communicating with audiences. By allowing you to push important and personalized messages to your audience’s desktops and android devices, even when they are not on your site, you can drive […]

Driving SEO with User Generated Content

Viafoura is your partner in audience development and as such, we take SEO very seriously. We are one of the only major commenting and engagement platforms that natively support search indexing of our commenting tool (Facebook comments and Disqus do not). But SEO goes far beyond just allowing indexing. Here are some of the ways […]

Community Moderation ROI Calculator

ntil recently, human moderation was the only solution for managing engagement and upholding community guidelines. Now, with the latest technology and artificial intelligence, Viafoura Automated Moderation  can reduce your moderation costs and effort by 90%, shifting the focus from moderation to meaningful engagement. It also allows businesses to manage their community conversations across any number […]

Viafoura Automated Moderation & Enhanced Community and User Management

iafoura has developed Automated Moderation and enhanced community and user management features to help media organizations better manage online communities by eliminating trolls and increasing engagement. More than just blocking vulgar words, Viafoura Automated Moderation and enhanced community and user management features create a safe environment for online conversations and promote higher quality comments and […]

Bring Your A(nalytics)-Game with Viafoura Audience Insights

“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics. This shift has brought analytics platforms to the forefront to navigate these deep waters. What’s Trending in Analytics? Editors and journalists are forced to use a smattering […]

Human Vs. Machine: The Moderation Wars

Moderation is top of mind as media organizations aim to drive engagement, increase civility and create a positive user experience. In a study done by Pew Research Center in 2010, 37% of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For perspective, that’s 85 million people—more […]