What is audience engagement? Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who is actively involved with or interested in your brand. In a study led by researchers from Google and Yahoo, they categorized user engagement in four ways: […]
About Dan Seaman
This author has yet to write their bio.Meanwhile lets just say that we are proud Dan Seaman contributed a whooping 8 entries.
Entries by Dan Seaman
Capitalizing on the comment section With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations and their users. As Carrie Lysenko—the Head of Digital for The Weather Network—pointed out in a recent panel on engagement, […]
Browser-based push notifications, which we released as part of our new audience engagement suite, have proven to be an incredibly powerful new channel for directly communicating with audiences. By allowing you to push important and personalized messages to your audience’s desktops and android devices, even when they are not on your site, you can drive […]
Viafoura is your partner in audience development and as such, we take SEO very seriously. We are one of the only major commenting and engagement platforms that natively support search indexing of our commenting tool (Facebook comments and Disqus do not). But SEO goes far beyond just allowing indexing. Here are some of the ways […]
ntil recently, human moderation was the only solution for managing engagement and upholding community guidelines. Now, with the latest technology and artificial intelligence, Viafoura Automated Moderation can reduce your moderation costs and effort by 90%, shifting the focus from moderation to meaningful engagement. It also allows businesses to manage their community conversations across any number […]
iafoura has developed Automated Moderation and enhanced community and user management features to help media organizations better manage online communities by eliminating trolls and increasing engagement. More than just blocking vulgar words, Viafoura Automated Moderation and enhanced community and user management features create a safe environment for online conversations and promote higher quality comments and […]
“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics. This shift has brought analytics platforms to the forefront to navigate these deep waters. What’s Trending in Analytics? Editors and journalists are forced to use a smattering […]
Moderation is top of mind as media organizations aim to drive engagement, increase civility and create a positive user experience. In a study done by Pew Research Center in 2010, 37% of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For perspective, that’s 85 million people—more […]
Viafoura empowers over 600 of the world’s top media brands to engage, discover and grow their audience in real time with integrated user registration, engagement, moderation and analytics tools.