In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
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Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
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Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…
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Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention…
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Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
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As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now…
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Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
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Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations…
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This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…
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