Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
Read More
National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
Read More
Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
Read More
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Read More
It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…
Read More
Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…
Read More
On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
Read More
Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
Read More
Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…
Read More
