With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
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Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…
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Is your media company converting anonymous visitors into registered users and then monitoring their behavior? To help secure your company’s future, it’s worth transforming your website’s visitors into identifiable and…
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Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
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This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
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Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
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Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…
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Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …
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The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
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