Skip to main content

In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.

TORONTO, ON, Jul. 21, 2021  — Grupo Clarín, the largest media producer in Argentina and one of the top Spanish news brands worldwide, and Viafoura, a leader in audience engagement and content moderation, today announced an ongoing partnership to forge stronger, long-lasting audience relationships. Replacing its previous audience engagement tool, Grupo Clarín is embracing Viafoura to improve user experiences on its website and ultimately drive registrations and subscriptions.

 

Before turning to Viafoura, Grupo Clarín did not have an effective way to moderate Spanish conversations on its digital properties. Viafoura’s advanced moderation capabilities allow Grupo Clarin’s main sites clarin.com (News) and ole.com.ar (Sports) to automatically block up to 90% of offensive comments, facilitating positive and  productive conversations. 

 

By combining Viafoura’s AI-driven, multilingual moderation services with its social engagement tools, Grupo Clarín is starting to see the quality of on-site discussions improve. 

 

“We were looking for more than a basic commenting platform; we needed a solution that could consistently drive civil engagement and loyalty on-site,” explained Marcelo Rizzi, Chief Technology Officer and Big Data at Grupo Clarín. “We liked how Viafoura could bring an intuitive social experience right to our websites, with real-time engagement features such as likes, shares, personalization and notifications.” 

“At the end of the day, we chose Viafoura because of its superior functionality, business model and price,” Rizzi added. 

“Viafoura’s Audience Engagement Suite is designed to add value across digital communities, boosting user engagement and brand loyalty,” stated Jesse Moeinifar, Viafoura’s founder and CEO. “With Viafoura, Grupo Clarín can continue to inject new growth opportunities into its business.” 

About Viafoura

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. With best-in-class engagement and content moderation solutions — including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation — Viafoura helps companies create active, civil and loyal online communities. Advanced data analytics also offer customers access to unique and valuable insights into their audience’s behaviors and preferences. As a result, the Viafoura solution drives higher registrations and subscriptions as well as better-targeted content and advertising.

About Grupo Clarín

Grupo Clarín is the largest media company in Argentina and a leading company in printing, publishing, broadcasting and programming markets. Its flagship newspaper Diario Clarín is one of the highest circulation newspapers in Latin America. Grupo Clarín is the largest producer of media content in Argentina, including news, sports and entertainment and reaches substantially all segments of the Argentine population in terms of wealth, geography and age.

Contact us today by filling out the form below or giving us a call at
Become a Technology Partner
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact us today by filling out the form below or giving us a call at
Become a Channel Partner
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling out the form below or giving us a call at
Get started with Live Blog
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling out the form below or giving us a call at
Get started with Community Chat
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
This package is only available to publishers with > 2 million monthly page views
Get started with Community Engagement
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Conversations
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Community Chat
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura Live Blogs
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838