In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.
TORONTO, ON, Jul. 21, 2021 — Grupo Clarín, the largest media producer in Argentina and one of the top Spanish news brands worldwide, and Viafoura, a leader in audience engagement and content moderation, today announced an ongoing partnership to forge stronger, long-lasting audience relationships. Replacing its previous audience engagement tool, Grupo Clarín is embracing Viafoura to improve user experiences on its website — and ultimately drive registrations and subscriptions.
Before turning to Viafoura, Grupo Clarín did not have an effective way to moderate Spanish conversations on its digital properties. Viafoura’s advanced moderation capabilities allow Grupo Clarin’s main sites clarin.com (News) and ole.com.ar (Sports) to automatically block up to 90% of offensive comments, facilitating positive and productive conversations.
By combining Viafoura’s AI-driven, multilingual moderation services with its social engagement tools, Grupo Clarín is starting to see the quality of on-site discussions improve.
“We were looking for more than a basic commenting platform; we needed a solution that could consistently drive civil engagement and loyalty on-site,” explained Marcelo Rizzi, Chief Technology Officer and Big Data at Grupo Clarín. “We liked how Viafoura could bring an intuitive social experience right to our websites, with real-time engagement features such as likes, shares, personalization and notifications.”
“At the end of the day, we chose Viafoura because of its superior functionality, business model and price,” Rizzi added.
“Viafoura’s Audience Engagement Suite is designed to add value across digital communities, boosting user engagement and brand loyalty,” stated Jesse Moeinifar, Viafoura’s founder and CEO. “With Viafoura, Grupo Clarín can continue to inject new growth opportunities into its business.”
Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. With best-in-class engagement and content moderation solutions — including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation — Viafoura helps companies create active, civil and loyal online communities. Advanced data analytics also offer customers access to unique and valuable insights into their audience’s behaviors and preferences. As a result, the Viafoura solution drives higher registrations and subscriptions as well as better-targeted content and advertising.
About Grupo Clarín
Grupo Clarín is the largest media company in Argentina and a leading company in printing, publishing, broadcasting and programming markets. Its flagship newspaper — Diario Clarín — is one of the highest circulation newspapers in Latin America. Grupo Clarín is the largest producer of media content in Argentina, including news, sports and entertainment and reaches substantially all segments of the Argentine population in terms of wealth, geography and age.