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Smiling, sad and neutral emojis hand-drawn.

The top 5 reasons people don’t participate in a news brand’s comments section, and how to change their minds Blog Post

Audience seats in a stadium.

How to reclaim your audience from social media and build an engaged community on your owned and operated site Blog Post

Businesswomen using digital devices.

Why taking control of your community on your own platform is a much better alternative to social media Blog Post

Why your community’s dialogue is the best resource for building a successful content strategy Blog Post

Browsing online news on mobile device

Are you winning the attention war with competitive digital experiences for your audience? Blog Post

comment moderation

The Only Guide To Comment Moderation You Will Ever Need Blog Post

Audience-First Strategy

Why Every Media Company Needs an Audience-First Business Strategy Blog Post

How Media Companies Around the World Are Succeeding

How Media Companies Around the World Are Succeeding Blog Post

Signs Your Audience Isn't Engaged

Warning Signs That Your Audience Isn’t Reaching Its Full Revenue-Generating Potential Blog Post

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  • Registered Users: The First Step to Building an Audience Development Strategy December 14, 2018
  • How The Philadelphia Inquirer is Building an Audience-First Newsroom May 24, 2019
  • Audience Engagement Data is About to Amp up Sports Media October 16, 2019
  • Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent May 18, 2018
  • Enhancing Your Paywall: Why You Need a Conversion Strategy September 6, 2019

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  • News-Press Gazette Expands Its Digital Community with Viafoura June 11, 2025
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