With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
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Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
One of the greatest challenges that publishers are facing the world over, is an ever-changing digital landscape. This new age of publishing comes with a wide range of demands; publishers...
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Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that...
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