As new over-the-top (OTT) media platforms continue to launch, consumers have an endless supply of streaming services to choose from. The abundant content libraries, personalized experiences and inexpensive subscriptions offered…
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Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…
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Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…
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When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…
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2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…
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Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
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Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…
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Last Updated: February 13, 2020 There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers…
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Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
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