Viafoura Releases Next Generation Audience Development Platform for Media Companies

Enhanced solution empowers media brands to drive subscriber rates and online engagement, demonstrating competitive value to advertisers

TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

As the only Audience Development Platform for media companies, Viafoura understands the importance of establishing and cultivating an engaged and loyal online community. Clients using the next generation platform can expect to see a rise in their website’s engagement metrics due to the complete redesign of the real-time commenting user experience. This enhanced experience includes new engagement capabilities such as follow features, notification feed and news tray, web push notifications, automated moderation and more.

The addition of follow features allows users to “follow” authors, other users, pages, sections and topics to receive real-time updates in their notification feed. The new web push notifications give brands the added ability to deliver breaking news alerts when users are off-site. They also give brands the opportunity to alert users of new replies, likes and followers, due to the platform’s one-of-a-kind integration with commenting features.

“With these new integrated tools, media companies can use Viafoura to take their audience development strategy to the next level,” said Viafoura’s founder and CEO, Jesse Moeinifar. “Instead of leaving engagement to social media and, thus, losing out on invaluable first-party user data and on-site interactions, our platform empowers media brands to build relationships with customers directly on their owned channels. This is achieved by giving brands direct access to on-site engagement tools and user behavior data.”

The newly-added user behavior data provided by Viafoura includes pageviews, attention time and return visits. This complements the platform’s existing data collection on a brand’s audience, community and specific campaigns. Viafoura API’s connect this first-party data with marketing and sales platforms (i.e. DFP, BI, Paywall, CRM, DMP) to drive actionable analytics and revenue. With this information, brands can deliver more relevant content, such as emails and repurposed, user-generated content, to cultivate continued engagement among their target audience, thus increasing revenue.

To learn more about Viafoura’s Next Generation Audience Development Platform, visit the company’s blog at or contact

About Viafoura

Viafoura’s Audience Development Platform empowers brands to increase engagement on their websites with user registration, engagement, moderation and analytics tools. These tools allow organizations to deliver a seamless user experience and capture first-party audience data, resulting in increased loyalty, revenue and life-time value of customers.

Media Contacts:

Allison Munro, Head of Business Development & Marketing for Viafoura:

Amber Richards, Uproar PR for Viafoura:, (321) 236-0102 x233

Pelmorex Selects Viafoura Automated Moderation to Bring Commenting Back to The Weather Network and MétéoMédia

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted trolling that has traditionally been too time-consuming and costly to manage with moderators.

As a result, they eliminated the comment section altogether. But knowing the impact that commenting has on audiences, content creation, pageviews and attention time, the team at Pelmorex was committed to finding a solution that would allow them to bring commenting back.

“We are extremely proud at The Weather Network and MétéoMédia to now be able to offer a safer place for weather enthusiasts to connect and share their love of nature and the environment”
—Head of Digital, Pelmorex

Keep Your Brand and Users Safe with Automated Moderation

One of tools they employed on The Weather Network and MétéoMédia is Viafoura Automated Moderation, which uses natural language processing and artificial intelligence to automatically categorize and eliminate trolling, spam and online harassment. This technology is programmed with over 6 million variations of every word, so it is able to determine the subject matter and the sentiment behind words and phrases written by users.

If the system encounters a new word or sentence that it is unsure of, it flags the instance for a moderator to review. As a moderator approves or rejects new words, through the power of machine learning, the algorithm learns new rules and gets smarter over time.

Pelmorex and their users will benefit from other community moderation tools, such as flagging, user muting and the dislike button. User muting will allow users to personalize their experience by avoiding unwanted communications from certain members. The dislike button will allow users to express their dislike for a comment, without having to flag a comment (which requires a moderator’s time and resources).

Increase Pageviews and Attention Time with Engagement Tools

Their users will also have increased opportunities to engage with the content on The Weather Network and MétéoMédia, with follow features, real-time commenting and user profiles. These engagement tools are designed to give users the quickest and easiest way to interact with one another and with website content, thereby increasing their interest, pageviews and attention time.

Below is the full list of their new moderation and engagement capabilities:

  • Real-Time Commenting: Users can add comments, images and videos to the comment section in real time; users can easily share their favorite comments to social media
  • User Profiles: Users can create an identity on their websites by adding their information, interests, custom name and avatar
  • Follow Features & Notification Feed: Users can follow their favourite community members, authors and sections to never miss an update in their Notification Feed
  • Browser-Based Push Notifications: Allows their websites to deliver timely weather alerts even when users are off-site
  • Social Share Bar: Customizable share bar that allows users to share articles in seconds
  • Community Moderation: Moderators can give timed user bans and set flagging thresholds; users can dislike and flag comments and mute other users
  • Automated Moderation: Detects and eliminates spam, foul language, abuse, personal attacks, and other uncivil comments on websites and on social media
  • Audience Insights: Captures the impact of engagement on metrics like pageviews, attention time and loyalty in real time

Pelmorex’ Head of Digital, Carrie Lysenko, is excited to offer new functionality and value to encourage more users to register and engage with their brands. She adds, “We are extremely proud at The Weather Network and MétéoMédia to now be able to offer a safer place for weather enthusiasts to connect and share their love of nature and the environment.”

Connect with us today to learn how Viafoura can help you engage, discover and grow your audience.
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5 Ways to Decrease Trolling and Improve the Quality of Comments

Capitalizing on the comment section

With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations and their users.

As Carrie Lysenko—the Head of Digital for The Weather Network—pointed out in a recent panel on engagement, turning off comments results in a significant drop in pageviews and attention time. This echoes our findings that brands with commenting can increase pageviews by 248% and attention time by 364%. This increased engagement leads to higher registrations and subscriptions, since engaged users are more likely to pay for premium services.

And while managing online communities has traditionally been cumbersome and expensive, today there are many ways cost-effective ways to reduce or eliminate trolling. This will allow you to not only keep your comment section open, but to capitalize on your user-generated content.


Reward users to promote quality comments

Trusted-user badge
Encourage users to submit thoughtful comments by rewarding your best commenters with a trusted-user badge. With this status, an icon will appear beside the user’s name for others to see. These trusted users are also able to publish their comments in real-time without being moderated.

Editor’s pick
Another way to reward users is by giving their comment the editor’s pick status. These comments can be featured in prominent positions on your website to model the types of comments you want to receive.

This is beneficial for SEO because comments that are placed higher on the webpage get indexed by Google, and the keywords in those comments may be closer matches to users’ search terms than the way a journalist would write.

Create articles from users’ comments
Many organizations today, like The New York Times, The Washington Post, and the Canadian Broadcasting organization (CBC), are creating stories entirely from their user’s comments. These stories not only reward commenters for their insightful posts, but they are cost-effective and quick to publish, and they receive a surprisingly high amount of attention time and comments. Some even attract more comments than the original piece from which they were taken.

To see the impact of these articles, we tracked the number of comments for eight of the latest user-generated blogs in CBC’s Revenge of the Comment Section vs. the number of comments for their original articles.

The results are depicted in the chart below:

It’s significant to note that while almost all the original stories received more comments, the user-generated articles weren’t far behind. And in one instance, for Story 2, there were more comments for the user-generated article (601,000) than its original article (343,00). Readers also spent more approximately 2.3x more time on the former page.

That’s pretty fascinating since these articles can be created at a huge fraction of the time and cost it takes for a journalist to create a brand new article from scratch.


Offer moderation tools to your users and managers

Allow users to easily flag comments that they find offensive with a noticeable red flag icon. When a comment receives a predetermined amount of flags, it will enter a queue for review with a moderator who will decide the appropriate action.
Timed user banning
Give short “time-outs”—as little as a few hours, days, or months—and notify users on why they are being banned to help them improve the quality of their comments. Alternatively, users can be permanently banned for repeated offenses.
Dislike button
The dislike button will allow users to express their dislike for a comment, without having to flag a comment (which requires a moderator’s time and resources). We found that this button can reduce flagging by 50% in as little as two weeks from its implementation.
Both The New York Times and The Guardian have created games that allow readers to try moderating content. Users are tasked with approving or rejecting comments and providing reasoning for their decisions. This is not only enjoyable for users, but eases some of the burden on moderators.


Use artificial intelligence to eliminate online harassment

Whether your organization employs dedicated moderators or tasks other employees to remove the “trash”, you could be saving countless of hours and dollars with automated moderation.

Automated moderation uses natural-language processing and artificial intelligence to automatically categorize and eliminate trolling, spam and online harassment. This technology is programmed with over 6 million variations of every word, so it’s able to determine the subject matter and the sentiment behind words and phrases written by users.

If the system encounters a new word or sentence that it is unsure of, it flags the instance for a moderator to review. As a moderator approves or rejects new words, through the power of machine learning, the algorithm learns new rules and gets smarter over time.

On average, our studies found that automated moderation has a higher accuracy rate (92%) than human moderation (81%), and it reduces 90% of the time and cost it takes to moderate a community.


Quiz your users

The Norwegian tech news website, NRKbeta, encourages thoughtful comments by asking their readers to prove they read the whole story they will be commenting on by taking a quiz. Their organization believes that their quiz can weed out users who haven’t read the story and it also gives users time to reflect on how they will comment instead of just typing a response to a shocking headline.

Their reporter, Stale Grut, comments, “When a lot of journalists hit ‘publish’ I think that they see themselves finished with a story. But we see that you’re only halfway through with the article when you’ve published it.” Their goal is to improve articles through collaboration.

Many commenters agreed that this tactic would promote insightful comments. Here’s what they had to say:

“I would not object to that if it reduced the uninformed and off-topic as well as useless comments” —Annette

“It WILL raise the discourse, and it will improve the journalism too. And why should some poor intern have to sit and delete all the trash? Let a computer do it.” —Moira


End anonymous commenting

By allowing users to register for your website with one of their social media accounts through social login, users are less likely to post harassing comments because they can easily be identified.

The social login button also generally increases conversion rates by 20% to 40%, and gives you access to their information which can be used to create targeted messaging.

Increased engagement = higher revenue

If you’re committed to improving the quality of interactions on your website, you may find that using moderators alone can be expensive and time consuming.

Luckily, today we can count on technology to encourage quality comments and eliminate the amount of personal attacks.

And by improving the quality of interactions on your site, you can look forward to increased engagement, brand loyalty and lifetime value of customers.

If you’re looking to drive engagement and leverage user-generated content, let’s connect.
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CBC and The Weather Network Discuss Online Commenting

The Importance of Commenting from RTDNA 2017 Conference

In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and The Weather Network (Pelmorex Media). The two panelists included Jack Nagler, the Director of Journalistic Public Accountability and Engagement at CBC, and Carrie Lysenko, the Head of Digital at Pelmorex Media. Their discussion explored the pros and cons of online commenting and how news media organizations can overcome the challenges.

How Important is Commenting in News Media?

For the Canadian Broadcasting Corporation (CBC), commenting is not just a value add; it’s critically important for their brand strategy. One of their goals is to provide Canadians with a place to explore their diverse opinions, and commenting supports this vision. Nagler states that commenting has helped them become a better newsroom because their readers improve the stories being told.

At The Weather Network, Lysenko stated that commenting is important because nature-enthusiasts want a forum to share their opinions, photos and videos. Lysenko also noted that when they turned off comments, there was a significant drop in pageviews and attention time.

This echoes our findings that brands with commenting can increase their pageviews by 248% and attention time by 364%. Researchers for the MIT Sloan Management Review also confirm that users’ willingness to pay for subscriptions increases with their growing online social activity.

“Only an engaged user will become a long-term subscriber.”
—Tobias Henning, GM of BILD

A majority of website visitors would also agree that website commenting is valuable. In a recent survey of their audience, CBC found that 70% of respondents said that comments were important to them. Furthermore, they saw that 70% of website visitors spend at least 15% of their time onsite just reading comments.

Using Comments to Create New Stories

CBC receives story tips and article corrections within their comment section from their loyal readers and watchers. Nagler asserts that audience contributions add a lot of value to their articles as they spur further discussions and stories.

He gave an example about an article on a wedding party that fell ill during their stay at a resort. After reading the story, another reader commented that she too got sick at the same place. From there, an investigative story was born, providing valuable information to other travellers.

CBC now takes their top comments and creates stories from them in the Revenge of the Comment Section. As these stories are made from comments, they offer a quick and cost-effective way for publishers to post new content.

Similarly, users share their photos and videos with The Weather Network, which drives further engagement and new content. Lysenko described when The Weather Network connected one of their website contributors to Canada Post to create an official stamp. After viewing the photo he submitted, they made arrangements to create the stamp and tracked his story on their website.

Three SEO Benefits of Online Commenting

User-generated content, such as comments, can be indexed by Google if it’s placed higher on the webpage. For example, editors can choose their favorite comments and place those quotes within the body of an article.

Furthermore, pages with active content updates, such as new comments, can trigger additional reindexing and improve the recency and relevance of the page in search results.

Your audience may also use keywords around a topic that differ from what journalists write, and can provide closer matches to search terms.

The Truth Behind Facebook Commenting

While your Facebook page may be a hotspot for online commenting, it can’t take the place of commenting on your website. And it’s not only because your direct website visitors are more loyal than your Facebook readers, but also because Facebook doesn’t give publishers all their first-party audience data from commenters. (Similarly, Facebook’s free commenting platform for websites also keeps your invaluable data.)

Both CBC and The Weather Network recognize that publishers should focus on getting readers to comment on their websites and collecting their audience data. That doesn’t mean Facebook or its tools shouldn’t be used at all; in fact, Social Login is an extremely valuable tool for news media websites.

When users are able to register for news websites through their social media account, this greatly reduces friction when signing up. It can even increase conversion rates by 20% to 40%. Lysenko adds that if you have the capability to import data from their social account into their user profile on your website, then you’re taking advantage of Facebook login without giving away your data.

“Direct visitors are more loyal than Facebook visitors.”
—Terri Walter, CMO of Chartbeat

Moderation is the #1 Challenge for Community Management

Both panelists say that the greatest challenge to commenting is moderating online discussions in real time. With so many trolls online, moderation is vital for publishers who want to provide a safe space for their users. And according to Engaging News Project, users’ interest in returning to a website almost doubles if they know the discussion will be civil.

CBC found difficulties with both pre-moderation and post-moderation. With the former method, moderators review comments before they get published. But this time-consuming task doesn’t allow for real-time discussions, which are so important for timely news and weather events. With the latter method, users are able to post comments without review, and inappropriate comments only get removed if they are flagged by the community and reviewed by a moderator. While this avenue is much less time-consuming, brands risk having content on their website that doesn’t align with their guidelines.

Like some media companies, CBC has even opted out of commenting altogether on certain stories that may trigger heated arguments. Similarly, The Weather Network chose to disable commenting on stories about climate change, finding too many undesirable comments between advocates and deniers.

Since then, The Weather Network has decided to employ automated moderation to manage their online communities. Automated moderation uses artificial intelligence to automatically detect and delete offensive comments. This allows conversations to unfold in real time while maintaining a brand’s community guidelines.

Human Moderation

Automated Moderation

81% accuracy

92% accuracy

They have also decided to offer self-moderation tools that allow users to personalize their online experience. These include the ability to mute other users and to dislike and flag comments.

Save Time and Resources with Automated Moderation

Website commenting has been an important feature for both the CBC and The Weather Network, helping them increase brand loyalty.

It’s also been invaluable to their audiences, who enjoy reading the comment section and sharing their content with others. However, many users get deterred from engaging on your website if the discussions aren’t civil and respectful.

Automated moderation is the latest solution to this problem, giving media brands a cost-effective way to moderate their communities. Media organizations have also shown that automated moderation drives further engagement, by increasing comments, likes and registered users, while significantly reducing flagging and the time and effort needed by moderators.

Want to know how much you can save with automated moderation?
Try our new ROI calculator today!

Key Insights from INMA World Congress of News Media 2017

2017 Insights for News Media Organizations

Our team just got back from INMA World Congress 2017, a leading event for the News Media Industry that took place in New York City from May 21st to May 23rd.

It was an inspirational convention full of the world’s top industry leaders discussing trending topics like social media, fake news, subscriptions, the monetization of audiences and artificial intelligence.

Below we’ve highlighted some key insights from the closing session alongside insightful ideas from one of the keynote speakers, Amy Webb.

Artificial Intelligence: Today’s Fringe is Tomorrow’s Mainstream

Amy Webb is the author of The Signals are Talking: Why Today’s Fringe is Tomorrow’s Mainstream, as well as the founder of the Future Today Institute and Professor at New York University Stern School of Business.

In her session, Where the Signals Point News Media Next, Webb states that news media organizations need to investigate the fringe and plan ahead for a world with artificial intelligence. Instead of viewing new technologies as “frivolous/novelty,” news media organizations should take action when they see a new trend coming. But unfortunately, many in this industry suffer from the paradox of the present: “You can’t see beyond what you currently know to be true. You fear or reject new ideas.”

“Recognize that without action, AI is one of your biggest, scariest monsters.”

Webb says that the news media world has undergone a tremendous shift lately:

Before Now
Absolute control of product
Trust in product
High perceived value of product
High actual value (coupons)
Scarcity of product
Control of product, only until publication
Erosion of trust
Low perceived value of product
Low actual value (coupons are everywhere)
Abundance of product

“Public trust in media is at an all-time low.”
—2017 Edelman Trust Barometer

To combat this shift and stay ahead of the game, she recommends spending 10 minutes a day reading and learning about trending topics, such as:

  • Artificial intelligence
  • Real-time machine learning
  • Image completion
  • Predictive machine learning
  • Natural language generation
  • Generative algorithms for voice
  • Generative algorithms for sound
  • Algorithmic personality detection
  • Hidden bias in AI
  • Accountability and trust

News Media Outlook: The Indispensability of News Brands

In this session, INMA’s Executive Director and CEO, Earl J. Wilkinson, focused on promoting the value of news brands to combat the changing news ecosystem.

He believes that the growing impact of Facebook, opinion websites and fake news have created a “perfect storm” that will push changes in journalism. Wilkinson suggests the following opportunities for news brands:

The Race to Be No. 3

Tech giants, Facebook and Google, do not show signs of slowing down, so it’s up to news brands to stay top of mind and establish their place at No. 3 by:

  • Taking away friction for consuming content
  • Making it easier for users to buy/subscribe
  • Harvesting data that can be used for content and ad personalisation

Greater Need for Data

To compete, news brands will have to leverage data and technology to:

  • Improve business outcomes
  • Create a data foundation for future
  • Lower cost of operations in the long-term
  • Deliver on the “new normal for consumers”- personalization and relevance
  • Shift from “blind” marketing to metrics marketing

The Subscriber Focus

The focus on subscriptions is vital, especially in the face of declining ad revenues.

News brands need to better understand who their subscribers are, including:

  • Users’ engagement habits and interactions with brand
  • Probability of canceling
  • Why and when subscribers cancel
  • Content types + consumption patterns that predict retention and price elasticity
  • How each content segment attributes to audience revenue
  • Which subscribers will be influenced by retention programs/li>
  • Personalised retention treatment for each subscriber

Data, Personalization and the Viafoura Audience Development Platform

We spent our time at the event showcasing our platform that addresses many of the key learnings at INMA World Congress.

There are three components to the Viafoura Audience Development Platform for news organizations – user registration, engagement tools and automated moderation. These tools help media organizations to convert their website visitors into subscribers, and to increase attention time, pageviews, interactions and civility.

User Registration

The user registration tools create a frictionless user experience by allowing your website visitors to register in seconds with their social or email account. News brands with multiple digital properties can employ Single Sign-On so that their users can log into all their websites just by registering once with their social or email account.

Engagement Tools

Viafoura engagement tools make it easy for users to interact with news articles, journalists, and with one another. Users can create their own profiles with avatars, which helps them build real connections with others, and gives you access to their profile data.

They can like and follow their favorite stories, journalists and users, and those interactions will appear in their notification feed when they’re on your website. They can easily comment on stories, and if they stumble on offensive comments, they can dislike or flag them, or even mute users entirely. Website moderators can reward users with a Trusted-User or Editor’s Pick badge, or give temporary bans to encourage better behaviour.

Automated Moderation

Lastly, Viafoura’s Automated Moderation tool automatically scans and removes comments with spam, trolling and online abuse. Using artificial intelligence and natural language processing, it can detect inappropriate comments and customer complaints in real time, so that your moderators can focus on pressing matters instead of reading through thousands of comments. This system will eliminate up to 90% of the time and effort it takes to moderate an online community, reducing your costs significantly.

Together, these tools provide news organizations with first party data that can be used to personalize content and deliver relevant ads. Furthermore, Viafoura’s analytics dashboard provides audience insights by tracking the impact that engagement has on metrics like pageviews, attention time, loyalty, reach, and registrations.

Let’s connect today and see how Viafoura can help you engage, discover, and grow your audience.
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RTDNA 2017: Fake News, Trolls and Diverse Commenting

RTDNA 2017 Conference in Toronto

For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for their audiences, who are looking to discuss their diverse opinions around a shared reality.

That’s just one idea that will be explored at the Radio Television Digital News Association (RTDNA) 2017 National Conference. Taking place from May 26 to 27 at the Sheraton Centre in Toronto, the conference offers a forum for open discussion on the issues that impact Canadian newsrooms. It’s also a great opportunity for career development and connecting with leaders in news media.

This year’s topics include:

  • Connecting with highly-skeptical and mistrusting audiences
  • Combating the fake news epidemic
  • The responsibility of journalists to reflect diversity in the newsroom
  • Encouraging audiences to constructively debate their diverse opinions
  • Knowing your audience and monetizing it
  • Using investigative journalism to grow audiences
  • The future of news radio

Encouraging Diverse Opinions with Civil Commenting

If you’re interested in driving audience engagement and civil comments on your website, we encourage you to attend Commentary, Commenting and Diversifying Your Voices on Friday, May 26 at 1:45 PM.

The panel discussion features leaders from Canada’s top news media organizations—Canadian Broadcasting Corporation (CBC), The Weather Network (Pelmorex Media), Global News and Corus Radio. Our very own Head of Marketing, Allison Munro, will also be there moderating the discussion.

Together, they will be exploring the best way to encourage diverse commentary in an age of trolling and online attacks. Attendees will learn the value of commenting for their journalistic approach, audience relations, and their bottom line. In addition, they will hear how these industry leaders moderate and protect their online communities without draining their resources.

“Canada is rich not only in the abundance of our resources and the magnificence of our land, but also in the diversity and the character of our people.”
The Will of a Nation: Awakening the Canadian Spirit—George Radwanski & Julia Luttrell

Not attending RTDNA? Don’t miss out on the learnings—download our white paper, How Audience Engagement Drives Retention, Loyalty and Revenue.

Download Guide

Video: Viafoura Audience Development Platform

Viafoura empowers over 600 media brands to engage, discover, and grow their communities on-site.

How do we do it?

Our Audience Development Software is comprised of tools for user registration, engagement, moderation, and audience insights. These tools empower readers to have real conversations on your website, while providing audience insights in real time.

With Viafoura, media organizations have dramatically increased their time-on-site, number of unique visitors, pageviews, and online interactions.

Watch to learn more:


What are you waiting for? Let’s connect today and see how Viafoura can help you engage, discover, and grow your audience.
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Driving SEO with User Generated Content

Viafoura is your partner in audience development and as such, we take SEO very seriously. We are one of the only major commenting and engagement platforms that natively support search indexing of our commenting tool (Facebook comments and Disqus do not). But SEO goes far beyond just allowing indexing. Here are some of the ways that Viafoura enables and optimizes SEO from our widgets on behalf of our clients:


Google has stated publicly that site speed is a significant factor in search ranking. Independent studies have confirmed that improving time to render, and especially start rendering time, are very highly correlated with higher page rank.

Viafoura helps to minimize the impact that our widgets have on site speed in the following ways:

  1. Asynchronous loading: Our Javascript is loaded after displaying much of the immediately consumable page to the user. This aids in load speed and start rendering time while retaining the dynamic elements of the site.
  2. On-demand loading: Comment widgets can be heavy due to the volume of content that they deliver and their technical complexity. For this reason, we load our comment widget only if the user scrolls close to where the widget will load. This ensures that our widget does not impact the start render time on the page.
  3. Batching: A technique whereby we bundle multiple API calls into one which can speed up the experience, especially for mobile users.
  4. Multiple Bundles: We break our Javascript into separate bundles which improves efficiency by only loading the components that are needed on that particular page.
  5. Minification: Our Javascript is minified, a type of compression which removes unnecessary white-space and characters from the code. This results in reducing a file-size to almost one quarter of the original size.
  6. Compression: We compress all communication from our servers using GZIP, which provides additional file-size savings.
  7. CDN: We use a CDN (content delivery network with servers all over the world) to deliver our content (excluding API results) at low latency worldwide, by geographical region.
  8. Caching: We cache our files so browsers will only download our files when they change (ie: once per release) except for critical components.
  9. WebSockets: We use WebSockets to produce our real time events using an open data connection.
  10. Font-icons: We use font-icons to bundle our icons into one file to reduce requests.
  11. Avoid Sequential Requests: We minimize the number of sequential requests, reducing load times.

User-Generated Content

1. Viafoura Civility tools: our industry leading civility tools allow you to control the discourse on your site, ensuring the discourse is inline with your community guidelines, without needing a massive moderation effort. These tools include:

Automated On-site Moderation: Smart automated algorithmic Moderation (SaaM) uses artificial intelligence based natural language processing and machine learning to detect and eliminate harassment, abuse, and other uncivil comments before they go live, ensuring that potentially damaging comments are prevented from being indexed.

Community Management: Empower your community to help manage the discourse themselves through flag threshold disabling of comments in addition to user-to-user muting.

Email Verification: Validate your users and impede multi-account creation with a sophisticated email verification system.

Display Name Moderation: Ensure that the display names on your website are not being used to post objectionable content or spam and therefore being read by search engine bots.

 Avatar Verification: Prevent obscene or objectionable images from being posted in profile pictures by moderating user profile pictures.

User Banning: Allow moderators to give short “time outs” and inform users why they are being banned to help them improve.

Spam detection: We offer industry leading 3-layer spam detection including NLP spam pattern detection.

2. Promoted comments: Our civility tools are the first line of defense to ensure the actual and perceived (by Google in this case) quality of your community. In addition, we have widgets that can be used to showcase the best comments higher in the page, thereby ensuring that the best comments are being indexed: These include:

Editor’s pick pull quote: This widget allows you to pull the very best of your comments into the body of your articles. This widget loads extremely fast, and places your user-generated content high in the page ensuring that Google will index the content. Google appears to favor content within the body of an article for ranking purposes.

Editor’s pick list: This highly customizable widget allows you to showcase the best of the best comments anywhere on your site by pulling in the best curated comments from your whole site or from the section that the comments appeared in.

Trending comments: This widget can be configured to showcase the comments that are getting the most “likes” on your site. This is a less curated way to promote the best comments on your site.

3. Dynamic page content: Pages with active content updates, such as new comments being posted, can trigger additional reindexing and improve the recency and relevance of the page in search results.
4. UGC Keywords: Terminology your audience may use around a topic can often differ from what journalists would write and can provide closer matches to user-generated search terms.

Competitive Comparison

Article Indexed
Widgets Indexed
Commenting Indexed
AI enforced civility

(prevents bad comments from impacting SEO)

Facebook Comments
N/A *

* Requires complex server integration


It is important to keep in mind that search engine algorithms are proprietary and dynamic, so the ways that site content and widgets can impact search ranking is always changing. That being said, Viafoura strikes a careful balance between maximizing loading speed, ensuring that Google and other search engines recognize your vibrant community, and ensuring that poor quality UGC is removed before it gets indexed. Combined, Viafoura’s tools can be a powerful contributor to your SEO strategy.

So what are you waiting for? See how the Viafoura Audience Development Platform supports your SEO efforts. Let’s connect.
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Community Moderation ROI Calculator

Until recently, human moderation was the only solution for managing engagement and upholding community guidelines.

Now, with the latest technology and artificial intelligence, Viafoura Automated Moderation  can reduce your moderation costs and effort by 90%, shifting the focus from moderation to meaningful engagement. It also allows businesses to manage their community conversations across any number of digital properties.

Want to see exactly how much you can save with SaaM? Try our ROI Calculator to uncover the potential ROI of investing in Automated Moderation. It’s simple, quick, and delivers instant insight and a detailed full report directly to your inbox.

Our case studies also show:


Increase in likes per comment


Decrease in user banning


Decrease in total flags

Find out how much you can save. Try our new ROI calculator today!

Viafoura Automated Moderation Changes the Game for Community Moderation

The Trash Piles Up

Have you ever had the ‘pleasure’ of digging through the comments that pollute the web? If you have, then you are no stranger to the spam and hostility that overwhelm the comment boxes that are a huge effort for teams to manage.

Don’t Sacrifice the Flowers for the Weeds

While spamming and trolling are challenges faced by many organizations, top media companies and brands know that community is everything, and that it’s crucial to be able to listen to and engage with customers online in real time. Unfortunately, that means constantly sifting through the many hateful comments in order to nurture a healthy online community.

Community Growth

It’s not just frontline digital teams that want to foster a healthy online environment, it’s important to their audiences and customers as well. In fact, when the quality of conversations increases, so does their audience’s engagement.


Increase in comments
per user


Increase in replies
per user


Increase in likes
per user


Increase in
replies overall


Increase in likes
per comment

Cutting Through the Noise

With smart technologies like Viafoura Automated Moderation, content producers can manage, moderate and listen to their communities—with the protection of pre-moderation in real-time.

Automated Moderation automatically eliminates up to 90% of the time and effort spent moderating communities, analyzing comments and responding to customers.

Want to know how much you could save with automated moderation?
Try out our new ROI calculator today!

How does it work? Our team of linguists teamed up with our engineers to build an engine that automatically looks for patterns in language. It determines the topic, how the person felt when they wrote it, and also its context. They did this by programming every 6.5 million variation of each word in English, Spanish, Portuguese and French, with more on the horizon.

This engine is then used to moderate and listen across all owned and third party social networks to manage engagement, provide insights into urgent customer complaints, and display data and insights in one dashboard. It immediately removes comments outside of your community guidelines and sends suspect comments to a cue for resolution in real-time.

That means that community managers don’t need to spend their resources looking over each comment or manually monitoring social networks. When a moderator logs in, they can easily review what needs their attention, focusing quickly on issues that really matter. By cutting through the clutter and allowing the most important comments to get addressed in real-time, it allows you to deliver the best customer experience.

Creating Meaningful Relationships Using Automated Moderation

By flagging and removing inappropriate comments, Viafoura Automated Moderation allows authors, community managers and social media managers to spend their time addressing important inquiries quickly and creating meaningful conversations with their audiences.

And, when your teams are empowered to engage with audiences in a timely and meaningful way, it leads to the best customer experience, higher engagement, and ultimately, higher lifetime value of each customer.

Want to know how much you could save with automated moderation?
Try out our new ROI calculator today!