Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
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This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
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2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
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If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not…
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This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
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icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
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If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…
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There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
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In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
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