It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
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There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather...
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There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant...
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This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Audience engagement managers know that a healthy comment section is a core component to building a healthy online community. With contentious political debates happening with greater frequency and more people…
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your...
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ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra...
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