With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
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Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
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What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
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On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…
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Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO…
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Is your media company converting anonymous visitors into registered users and then monitoring their behavior? To help secure your company’s future, it’s worth transforming your website’s visitors into identifiable and…
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If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
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With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
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Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
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