If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
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ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…
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When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
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Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
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4 ways to know if the comment moderation solution you need is also aligned with your editorial brand
Choosing the right moderation solution can be challenging, and many organizations find that their current moderation solution isn't up to the standards of their brand. When your comment moderation solution…
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Many organizations that try to build their own user community run into the same problem; they pick a vendor rather than a trusted partner. It’s a mistake that means they…
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Over-reliance on social media is one of the biggest mistakes that media companies make. Many brands spend so much time and money trying to develop content for social media even…
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Online toxicity is something that nobody should have to put up with, whether they’re a visitor on your site or a member of your team who feels personally attacked and…
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Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can…
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