With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
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There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
One of the greatest challenges that publishers are facing the world over, is an ever-changing digital landscape. This new age of publishing comes with a wide range of demands; publishers...
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This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your...
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Every audience member is a valuable potential source of revenue for your media organization. However, some users offer more value than others throughout their lifetime as readers. So which visitors...
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