The Independent has recently experienced quite a lot of success in growing its registered user base and engaging its audience with appealing digital experiences. At WAN-IFRA’s Virtual World News Media…
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40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors. Having budget restrictions, too many platforms or decision-makers to manage, vendor…
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Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue. First-party data can tell organizations how, where and when they can…
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Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
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This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…
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On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…
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Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…
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The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…
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Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
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