Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…
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Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…
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Over-reliance on social media is one of the biggest mistakes that media companies make. Many brands spend so much time and money trying to develop content for social media even…
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Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your…
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Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you…
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Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
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In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
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With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially. “Consumer revenue streams, including digital subscriptions and ticketed live events,…
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Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
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