Browser-based push notifications, which we released as part of our new Audience Engagement suite, have proven to be an incredibly powerful new channel for directly communicating with audiences. By allowing you to push important and personalized messages to your audience’s desktops and android devices, even when they are not on your site, you can drive timely and relevant re-engagement.
As of Chrome version 59, released this month, browser-based notifications now use the native notification system in macOS. This provides users with a much more integrated experience for breaking news and other notifications deployed by the Viafoura system.
So what changed?
Prior to version 59, Chrome notifications on macOS used a proprietary format that was entirely separate from the built-in notifications system. This caused user confusion and a broken experience with Chrome notifications behaving and appearing differently from all other system notifications.
With this change, browser-based push notifications will now behave in the following ways:
Related: User Personalization
What doesn’t change?
The way you deploy browser-based push notifications and opt-ins stays exactly the same, and notifications for Chrome on Windows and Android devices remain unchanged. Notifications for Firefox were already using the system notification system on macOS.
What does this mean for you?
If you are a customer using the Viafoura browser-based notification system, no action is needed. As your audience updates their version of Chrome on macOS, they will automatically switch over to the new version of desktop notifications.
Something to keep in mind though, is the reduced size of the thumbnail image. We recommend using a square thumbnail image to maximize the available space and ensuring the image is one that is attention-grabbing at the small scale.