Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
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2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
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As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
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Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
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This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
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2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
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The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
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This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
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There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
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