Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…
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Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention…
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Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
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Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
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In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
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From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…
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Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO…
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For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
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2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon. Media companies that have…
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