You’ve put in the hard yards, integrated an effective Digital Experience Platform (DXP) with engagement and moderation solutions, and finally established a safe space for your audience community. With a…
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It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
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There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
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It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the…
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HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…
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Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
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What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
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This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
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At the root of every digital publication is an inherent goal to educate, interest, and engage with the intended audience. By providing relevant and informative content to the end users,…
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