Pelmorex Selects Viafoura Automated Moderation to Bring Commenting Back to The Weather Network and MétéoMédia

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted trolling that has traditionally been too time-consuming and costly to manage with moderators.

As a result, they eliminated the comment section altogether. But knowing the impact that commenting has on audiences, content creation, pageviews and attention time, the team at Pelmorex was committed to finding a solution that would allow them to bring commenting back.

“We are extremely proud at The Weather Network and MétéoMédia to now be able to offer a safer place for weather enthusiasts to connect and share their love of nature and the environment”
—Head of Digital, Pelmorex

Keep Your Brand and Users Safe with Automated Moderation

One of tools they employed on The Weather Network and MétéoMédia is Viafoura Automated Moderation, which uses natural language processing and artificial intelligence to automatically categorize and eliminate trolling, spam and online harassment. This technology is programmed with over 6 million variations of every word, so it is able to determine the subject matter and the sentiment behind words and phrases written by users.

If the system encounters a new word or sentence that it is unsure of, it flags the instance for a moderator to review. As a moderator approves or rejects new words, through the power of machine learning, the algorithm learns new rules and gets smarter over time.

Pelmorex and their users will benefit from other community moderation tools, such as flagging, user muting and the dislike button. User muting will allow users to personalize their experience by avoiding unwanted communications from certain members. The dislike button will allow users to express their dislike for a comment, without having to flag a comment (which requires a moderator’s time and resources).

Increase Pageviews and Attention Time with Engagement Tools

Their users will also have increased opportunities to engage with the content on The Weather Network and MétéoMédia, with follow features, real-time commenting and user profiles. These engagement tools are designed to give users the quickest and easiest way to interact with one another and with website content, thereby increasing their interest, pageviews and attention time.

Below is the full list of their new moderation and engagement capabilities:

  • Real-Time Commenting: Users can add comments, images and videos to the comment section in real time; users can easily share their favorite comments to social media
  • User Profiles: Users can create an identity on their websites by adding their information, interests, custom name and avatar
  • Follow Features & Notification Feed: Users can follow their favourite community members, authors and sections to never miss an update in their Notification Feed
  • Browser-Based Push Notifications: Allows their websites to deliver timely weather alerts even when users are off-site
  • Social Share Bar: Customizable share bar that allows users to share articles in seconds
  • Community Moderation: Moderators can give timed user bans and set flagging thresholds; users can dislike and flag comments and mute other users
  • Automated Moderation: Detects and eliminates spam, foul language, abuse, personal attacks, and other uncivil comments on websites and on social media
  • Audience Insights: Captures the impact of engagement on metrics like pageviews, attention time and loyalty in real time

Pelmorex’ Head of Digital, Carrie Lysenko, is excited to offer new functionality and value to encourage more users to register and engage with their brands. She adds, “We are extremely proud at The Weather Network and MétéoMédia to now be able to offer a safer place for weather enthusiasts to connect and share their love of nature and the environment.”

Connect with us today to learn how Viafoura can help you engage, discover and grow your audience.
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CBC and The Weather Network Discuss Online Commenting

The Importance of Commenting from RTDNA 2017 Conference

In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and The Weather Network (Pelmorex Media). The two panelists included Jack Nagler, the Director of Journalistic Public Accountability and Engagement at CBC, and Carrie Lysenko, the Head of Digital at Pelmorex Media. Their discussion explored the pros and cons of online commenting and how news media organizations can overcome the challenges.

How Important is Commenting in News Media?

For the Canadian Broadcasting Corporation (CBC), commenting is not just a value add; it’s critically important for their brand strategy. One of their goals is to provide Canadians with a place to explore their diverse opinions, and commenting supports this vision. Nagler states that commenting has helped them become a better newsroom because their readers improve the stories being told.

At The Weather Network, Lysenko stated that commenting is important because nature-enthusiasts want a forum to share their opinions, photos and videos. Lysenko also noted that when they turned off comments, there was a significant drop in pageviews and attention time.

This echoes our findings that brands with commenting can increase their pageviews by 248% and attention time by 364%. Researchers for the MIT Sloan Management Review also confirm that users’ willingness to pay for subscriptions increases with their growing online social activity.

“Only an engaged user will become a long-term subscriber.”
—Tobias Henning, GM of BILD

A majority of website visitors would also agree that website commenting is valuable. In a recent survey of their audience, CBC found that 70% of respondents said that comments were important to them. Furthermore, they saw that 70% of website visitors spend at least 15% of their time onsite just reading comments.

Using Comments to Create New Stories

CBC receives story tips and article corrections within their comment section from their loyal readers and watchers. Nagler asserts that audience contributions add a lot of value to their articles as they spur further discussions and stories.

He gave an example about an article on a wedding party that fell ill during their stay at a resort. After reading the story, another reader commented that she too got sick at the same place. From there, an investigative story was born, providing valuable information to other travellers.

CBC now takes their top comments and creates stories from them in the Revenge of the Comment Section. As these stories are made from comments, they offer a quick and cost-effective way for publishers to post new content.

Similarly, users share their photos and videos with The Weather Network, which drives further engagement and new content. Lysenko described when The Weather Network connected one of their website contributors to Canada Post to create an official stamp. After viewing the photo he submitted, they made arrangements to create the stamp and tracked his story on their website.

Three SEO Benefits of Online Commenting

User-generated content, such as comments, can be indexed by Google if it’s placed higher on the webpage. For example, editors can choose their favorite comments and place those quotes within the body of an article.

Furthermore, pages with active content updates, such as new comments, can trigger additional reindexing and improve the recency and relevance of the page in search results.

Your audience may also use keywords around a topic that differ from what journalists write, and can provide closer matches to search terms.

The Truth Behind Facebook Commenting

While your Facebook page may be a hotspot for online commenting, it can’t take the place of commenting on your website. And it’s not only because your direct website visitors are more loyal than your Facebook readers, but also because Facebook doesn’t give publishers all their first-party audience data from commenters. (Similarly, Facebook’s free commenting platform for websites also keeps your invaluable data.)

Both CBC and The Weather Network recognize that publishers should focus on getting readers to comment on their websites and collecting their audience data. That doesn’t mean Facebook or its tools shouldn’t be used at all; in fact, Social Login is an extremely valuable tool for news media websites.

When users are able to register for news websites through their social media account, this greatly reduces friction when signing up. It can even increase conversion rates by 20% to 40%. Lysenko adds that if you have the capability to import data from their social account into their user profile on your website, then you’re taking advantage of Facebook login without giving away your data.

“Direct visitors are more loyal than Facebook visitors.”
—Terri Walter, CMO of Chartbeat

Moderation is the #1 Challenge for Community Management

Both panelists say that the greatest challenge to commenting is moderating online discussions in real time. With so many trolls online, moderation is vital for publishers who want to provide a safe space for their users. And according to Engaging News Project, users’ interest in returning to a website almost doubles if they know the discussion will be civil.

CBC found difficulties with both pre-moderation and post-moderation. With the former method, moderators review comments before they get published. But this time-consuming task doesn’t allow for real-time discussions, which are so important for timely news and weather events. With the latter method, users are able to post comments without review, and inappropriate comments only get removed if they are flagged by the community and reviewed by a moderator. While this avenue is much less time-consuming, brands risk having content on their website that doesn’t align with their guidelines.

Like some media companies, CBC has even opted out of commenting altogether on certain stories that may trigger heated arguments. Similarly, The Weather Network chose to disable commenting on stories about climate change, finding too many undesirable comments between advocates and deniers.

Since then, The Weather Network has decided to employ automated moderation to manage their online communities. Automated moderation uses artificial intelligence to automatically detect and delete offensive comments. This allows conversations to unfold in real time while maintaining a brand’s community guidelines.

Human Moderation

Automated Moderation

81% accuracy

92% accuracy

They have also decided to offer self-moderation tools that allow users to personalize their online experience. These include the ability to mute other users and to dislike and flag comments.

Save Time and Resources with Automated Moderation

Website commenting has been an important feature for both the CBC and The Weather Network, helping them increase brand loyalty.

It’s also been invaluable to their audiences, who enjoy reading the comment section and sharing their content with others. However, many users get deterred from engaging on your website if the discussions aren’t civil and respectful.

Automated moderation is the latest solution to this problem, giving media brands a cost-effective way to moderate their communities. Media organizations have also shown that automated moderation drives further engagement, by increasing comments, likes and registered users, while significantly reducing flagging and the time and effort needed by moderators.

Want to know how much you can save with automated moderation?
Try our new ROI calculator today!

RTDNA 2017: Fake News, Trolls and Diverse Commenting

RTDNA 2017 Conference in Toronto

For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for their audiences, who are looking to discuss their diverse opinions around a shared reality.

That’s just one idea that will be explored at the Radio Television Digital News Association (RTDNA) 2017 National Conference. Taking place from May 26 to 27 at the Sheraton Centre in Toronto, the conference offers a forum for open discussion on the issues that impact Canadian newsrooms. It’s also a great opportunity for career development and connecting with leaders in news media.

This year’s topics include:

  • Connecting with highly-skeptical and mistrusting audiences
  • Combating the fake news epidemic
  • The responsibility of journalists to reflect diversity in the newsroom
  • Encouraging audiences to constructively debate their diverse opinions
  • Knowing your audience and monetizing it
  • Using investigative journalism to grow audiences
  • The future of news radio

Encouraging Diverse Opinions with Civil Commenting

If you’re interested in driving audience engagement and civil comments on your website, we encourage you to attend Commentary, Commenting and Diversifying Your Voices on Friday, May 26 at 1:45 PM.

The panel discussion features leaders from Canada’s top news media organizations—Canadian Broadcasting Corporation (CBC), The Weather Network (Pelmorex Media), Global News and Corus Radio. Our very own Head of Marketing, Allison Munro, will also be there moderating the discussion.

Together, they will be exploring the best way to encourage diverse commentary in an age of trolling and online attacks. Attendees will learn the value of commenting for their journalistic approach, audience relations, and their bottom line. In addition, they will hear how these industry leaders moderate and protect their online communities without draining their resources.

“Canada is rich not only in the abundance of our resources and the magnificence of our land, but also in the diversity and the character of our people.”
The Will of a Nation: Awakening the Canadian Spirit—George Radwanski & Julia Luttrell

Not attending RTDNA? Don’t miss out on the learnings—download our white paper, How Audience Engagement Drives Retention, Loyalty and Revenue.

Download Guide

Viafoura Automated Moderation Changes the Game for Community Moderation

The Trash Piles Up

Have you ever had the ‘pleasure’ of digging through the comments that pollute the web? If you have, then you are no stranger to the spam and hostility that overwhelm the comment boxes that are a huge effort for teams to manage.

Don’t Sacrifice the Flowers for the Weeds

While spamming and trolling are challenges faced by many organizations, top media companies and brands know that community is everything, and that it’s crucial to be able to listen to and engage with customers online in real time. Unfortunately, that means constantly sifting through the many hateful comments in order to nurture a healthy online community.

Community Growth

It’s not just frontline digital teams that want to foster a healthy online environment, it’s important to their audiences and customers as well. In fact, when the quality of conversations increases, so does their audience’s engagement.


Increase in comments
per user


Increase in replies
per user


Increase in likes
per user


Increase in
replies overall


Increase in likes
per comment

Cutting Through the Noise

With smart technologies like Viafoura Automated Moderation, content producers can manage, moderate and listen to their communities—with the protection of pre-moderation in real-time.

Automated Moderation automatically eliminates up to 90% of the time and effort spent moderating communities, analyzing comments and responding to customers.

Want to know how much you could save with automated moderation?
Try out our new ROI calculator today!

How does it work? Our team of linguists teamed up with our engineers to build an engine that automatically looks for patterns in language. It determines the topic, how the person felt when they wrote it, and also its context. They did this by programming every 6.5 million variation of each word in English, Spanish, Portuguese and French, with more on the horizon.

This engine is then used to moderate and listen across all owned and third party social networks to manage engagement, provide insights into urgent customer complaints, and display data and insights in one dashboard. It immediately removes comments outside of your community guidelines and sends suspect comments to a cue for resolution in real-time.

That means that community managers don’t need to spend their resources looking over each comment or manually monitoring social networks. When a moderator logs in, they can easily review what needs their attention, focusing quickly on issues that really matter. By cutting through the clutter and allowing the most important comments to get addressed in real-time, it allows you to deliver the best customer experience.

Creating Meaningful Relationships Using Automated Moderation

By flagging and removing inappropriate comments, Viafoura Automated Moderation allows authors, community managers and social media managers to spend their time addressing important inquiries quickly and creating meaningful conversations with their audiences.

And, when your teams are empowered to engage with audiences in a timely and meaningful way, it leads to the best customer experience, higher engagement, and ultimately, higher lifetime value of each customer.

Want to know how much you could save with automated moderation?
Try out our new ROI calculator today!

Podcast: The Future of Online Comments

At a time where media companies are shutting down comment sections and struggling to maintain civility online, it’s important to discuss the future of journalism and online communities. In the National Institute for Civil Discourse’s (NICD) latest podcast, we explored how CBC promotes a respectful exchange of ideas on

Sam Lightowler, Product Owner, Web Presentation, CBC and Dan Seaman, Product Director, Viafoura, discussed with NICD the future of online comments, fake news, and how to combat internet trolls:

“As the public broadcaster, we believe CBC has a distinct role to play in creating a space for Canadians and others around the world to exchange their thoughts and ideas, discuss the issues of the day, and surface and nurture these conversations.”
Sam Lightowler

Leveraging Viafoura Civility Solution (including email verification, display name, avatar moderation, and user-to-user muting), CBC has been able to increase audience engagement below the fold (in the comment section and beyond), reduce the number of trolls, spammers, and bots, and improve the quality of on-site interactions.

“Moderation is not limited to blocking users, banning users, or removing bad comments – What we think of as weed removal – What we also need to do is encourage users to behave in positive ways to contribute value to the online discussion.”
Dan Seaman

After implementing Viafoura Civility Solution, CBC has seen a significant lift in on-site interactions in the form of comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement.

To learn more about the tools and tactics to drive engagement below the fold and how to manage a growing and evolving civil online community, watch the webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

Webinar: How CBC Creates Real Conversations Below the Fold

At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to promote a respectful exchange of ideas.

Hear from CBC’s Senior Manager, Public Affairs and Product Owner, Web Presentation as they discuss the challenges media organizations face today in driving audience engagement below the fold and CBC’s successes in managing a growing and evolving community.

In this webinar, you’ll learn how to:

  • Elevate the quality of online debate to start discussions that are as civil as they are vigorous
  • Uncover whether anonymity and pseudonymity comprise engagement
  • Leverage the comment section to contribute to your goals as a content publisher
  • Avoid the migration of online debate to social media to keep discussions on your site
  • Sustain meaningful relationships with your audience


Don’t miss out on this webinar: Watch it now!

CBC Improves the Quality of Online Conversations Below the Fold

CBC is committed to growing a more vibrant online community on and creating a more civil user experience in line with their community standards. Leveraging Viafoura’s enhanced features (including email verification, display name, avatar moderation, and user muting), CBC has been able to increase the number of ‘real’ people engaging in ‘real’ conversations, reduce the number of trolls, spammers, and bots, and improve the quality of interactions and discourse on their site.

CBC’s Product Owner, Web Presentation, confirms, “Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community where Canadians can engage with our content and each other in discussing the issues of the day.”

“Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community.”
– Product Owner, Web Presentation, CBC

With Viafoura, CBC has seen a significant lift in on-site interactions including increases in comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement. This has contributed to an increase in new daily registered users, validating CBC’s commitment to audience retention, loyalty, community, and growth.

“Viafoura is dedicated to empowering media companies, like CBC, to strike the right balance between engagement and moderation to enable higher quality conversations on their site,” confirms Michael Seto, Client Success Manager, Viafoura. He adds, “Seeing Viafoura achieve exactly what we set out to do is one of the many successes of our growing partnership with CBC.”

Learn more about CBC’s opportunities and successes in driving engagement below the fold and managing a growing and evolving community in our webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools. We enable media companies to increase audience interactions with automated cross-platform tools, unlock first-party engagement data from on-site and social channels, and make informed decisions with real-time actionable insights.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information, and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French, and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective.

Media Contacts
Allison Munro, Head of Marketing & Business Development, Viafoura,

Chuck Thompson, Head of Public Affairs, CBC English Services,

Connect with an Audience Development Strategist today to learn how you can engage, discover, and grow your audience.

Interview: Tracey Todd, The National Institute for Civil Discourse


Tracey Todd

Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues, and feel empowered to create outcomes from those discussions.

Q: How do you define civility at NICD?

People can have very different values and political preferences, but can still discuss these differences in a civil manner. That’s what we stand for at the National Institute for Civil Discourse.

You don’t have to eliminate passion to have respectful dialogue. Civil discourse does not mean that your dialogue has to be divorced of passion or that civility is removed from enthusiasm in some way but rather it is a means of interacting respectfully and saying that even though you may feel strongly in your beliefs, you still recognize and respect another’s right to hold a differing opinion.

Tweet this: You don’t have to eliminate passion to have respectful dialogue @NICDInstitute @Viafoura #ReviveCivility

Q: How would you describe the current state of incivility online and why there’s a need to #ReviveCivility?

There is a need to revive civility, conversations, and collaborations between people who have different views, beliefs, and ideologies. We may all be different from each other but we’re also all human. And we always can find some common ground.

NICD strives to build those bridges and define civil discourse. NICD’s Campaign to Revive Civility rose out of the increasing incivility online, in the media, and in our political rhetoric. We’re seeing violence and vitriol rise to new levels and it’s unsettling to imagine what the future will be like if we don’t act now.

Q: Can you elaborate on the current research that supports the importance of civility in online discourse specifically?

There is an abundance of research that identifies that incivility is a problem in the government, media, and public. And it’s a real issue when we accept that incivility is just part of everyday life.

Generation Z – that’s 15-18 years old today – experience the highest rates of incivility compared to previous generations according to a recent study from Weber Shandwick. They also point to the internet and social media as to where they are experiencing this incivility.

This is unacceptable! And this should only add only more fuel to the fire that we need to work together to find solutions to the problem. We need to lay down the groundwork for the next generations.

Q: Can you elaborate on NICD’s recent research with the Engaging News Project on the increasing incivility in online comments?

NICD collaborated with the Engaging News Project to investigate the rising incivility in online comments and discourse around political rhetoric and conversations. We looked at comments on Reddit and YouTube along with interviewing university students from around the country.

The findings were similar to the Weber Shandwick study. People regarded incivility as just a part of online discourse. They were hesitant to engage in political discourse in fear of the trolls and abuse they might be subjected to online.

This highlights a numbing to vitriol, hate speech, and disrespect online. We begin to see this reflected in face-to-face discourse, our political rhetoric, and media environment.

Q: With incivility seemingly everywhere online, what can we do to make an impactful change?

It’s important to listen and to respect different viewpoints. Because seeking to understand is the first step to being understood.

NICD recently hosted a 3-day workshop with a diverse group of in attendance including legislators, reporters, and religious leaders. We gathered to explore and agree on effective actions to reaffirm the history of upholding and protecting religious freedom.

Tweet this: Seeking to understand is the first step to being understood @TraceyTodd @NICDInstitute

There were many misunderstandings. But we were in a room committed to finding some common ground so we had to work out these differences. We came out with a mutual understanding for where each side was coming from and a new appreciation that we might not have had before. I’m optimistic from that experience that there is the potential to inject respect back into dialogue and the way that we communicate both in person and online.

Webinar: Civility Matters

To learn more about the intersection of civility in politics, media, and online, watch our on demand webinar with NICD: Civility Matters.

Community Moderation Starts & Ends With Viafoura Automated Moderation

While most media organizations are focused on harnessing the value of audience engagement, many are wrestling with how best to manage growing and established communities. Communities have long been plagued by harassing trolls, armed with abusive language, and spam filling in the comment sections—all of which drives away online audiences and stops user engagement in its tracks. This is why some major media organizations have turned off their commenting feature entirely.

As we’ve established, the Business Case for Engagement is strong: active, engaged users spend more time on site, and are more likely to convert into loyal readers. And one of the primary ways users engage on site is in the comments section, even those who don’t contribute to user generated content spend their time reading the comments section, after all 68 per cent of online audiences spend more than 15 per cent of their time reading comments.

Human Moderation: Problems With The Status Quo

The groundswell of problems indicates the current commenting and moderation model is broken: trolls leave negative comments, bully community members, and engage in uncivil discord.

So how have media organizations contended with this problem? Up until recently, human moderation was the only option other than throwing in the towel and turning off commenting altogether. But as media organizations have come to discover, human moderation is time consuming and while very costly, not online 24/7. In a lot of cases, media organizations do not have dedicated moderators who can vet every comment, so the task falls to editors and/or journalists. And when audience engagement becomes moderation for the newsroom, turning engagement into a garbage removal exercise is a laborious and thankless chore.

Pre-Moderation: Killing Engagement

If you’re a publication with a large community, you’ll need a team of moderators to sift through all the user-generated content. Not only is manual human moderation labour intensive (and expensive), but it also creates a poor user experience. Users see a delay between submitting comments and watching them go live, which discourages them from engaging at all.


Post-Moderation: Window of Exposure

Moderating after comments are published opens media organizations up to having potentially libellous, harmful and irrelevant material on site (even if it’s only temporarily live). And while human moderators can account for context while approving and rejecting comments, their intrinsic biases may impact which comments are filtered—this can lead to a frustrated audience. As a result, human moderation is not sustainable or scalable as a community grows.


Social Moderation: The Limitations

Current moderation tools also fall short when it comes to filtering out negative comments.

Tools like Facebook Commenting simply don’t offer strong filters to catch all the variations on profanity, abusive comments, and bullying that often plague comment sections. With approximately 6.5 million variations of a single English word, it’s easy for trolls to hide profanity and abuse in the context of their comments. Facebook limits the number of characters in their banned words list, which makes it even more difficult for moderators to filter out abusive language.

Did you know:


  • Each word in English language has about 6.5 M variations
  • Facebook Page Moderation only allows 10,000 characters
  • The average word is 5.1 characters in length, which caps Facebook moderation at approx. 1961 words
  • Facebook moderation profanity filter is reactive, not customizable and built on community complaints

The Solution: Viafoura Automated Moderation

Then what’s the solution to empower media organizations to stop online harassment, trolls and abuse? Viafoura Automated Moderation.

Leveraging the algorithm to automate comment moderation across owned and social channels, Viafoura Automated Moderation protects media organization, journalists and community members while increasing engagement.

Viafoura Automated Moderation manages comments in real-time, and learns from post-moderation changes. Through automated moderation, comments are parsed as they’re made, and publishes or flags them based on your community guidelines. Viafoura Automated Moderation uses natural language processing and machine learning to automatically detect and hide inappropriate comments replete with personal attacks, foul language, political hostility and spam before they’re seen by online audiences.

Once flagged, these comments can either be deleted automatically or reviewed and approved/deleted by a media organization’s in-house moderator or community manager. As a result, media organizations can foster real-time dialogue between users, since the automated system monitors every post to ensure community standards are upheld.


Media organizations can leverage Viafoura Automated Moderation to do the heavy lifting when it comes to comment moderation and instead focus on engagement.

See how investing in automated moderation can drive real returns on investment.

Advantages of Viafoura Automated Moderation: The 4 Cs

Viafoura Automated Moderation provides 24/7 automated commenting coverage through latent semantic analysis to reduce human moderation resources and costs. As a result, this helps media organizations uphold the 4 Cs of Automated Moderation to create a positive user experience.

4 Cs of Automated Moderation

  • Consistency: Our moderation algorithms ensure that community commenting rules are enforced 24/7, by automatically blocking unwanted comments more effectively and more cost efficiently than human moderation.
  • Context: There are millions of ways commenters can hide spam, abusive language and profanity. Viafoura Automated Moderation accurately uncovers unwanted content/language and blocks it.
  • Civility: With automatic moderation around the clock, users can engage in ongoing civil interactions in real time without fear of online abuse or harassment.
  • Cost: Viafoura Automated Moderation reduces the time and expense of human moderation, while supporting the growth of online engagement and the community.

Long Live the Comments Section!

Moderation is top of mind as media organizations aim to drive engagement, manage their community, and create a positive user experience. Up until recently, staying on top of comments and growing community engagement has proven to be a burden for many media organizations—but that doesn’t need to be the case with Viafoura Automated Moderation.

Are you ready to cut your moderation costs, uphold the four Cs, and grow your own online audience?

Ready to grow your audience in line with your community guidelines?
Watch a New Approach for Engagement for best practices on engagement, community management, and beyond.

Webinar On Demand: Civility Matters


Curious about the intersection of civility in media and politics and why it’s important to you?

Hear from Tracey Todd, Social Media Director from NICD, and Dan Seaman, Product Director from Viafoura as they discuss best practices to drive civil discourse between citizens, media, and the government.

This webinar will explore the following topics:

Key Takeaways

  • Leverage supporting research and campaigns to build the business case for civility
  • Gain insights on driving dialogue and respect online
  • Learn about current civility tools to revive civility and increase engagement


Don’t miss out on this webinar: Watch it now!