Viafoura’s Director of Product – Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional and social media landscapes in order to maintain and increase engagement.
Topics in the podcast:
- The effects of how quality content distribution is often reliant on one or two social media and search engine giants
- The importance of the relationships you build with your audiences
- How building these quality relationships, whether you’re a large publisher or smaller content creator, will help drive engagement regardless of changes to platforms or algorithms