Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to…
Tim KearyFebruary 15, 2022
Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your…
Tim KearyFebruary 7, 2022
Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you…
Barbara BettsFebruary 7, 2022
Trolls, spam and misinformation have given commenting spaces a bad reputation. Websites that are flooded with offensive and untrustworthy comments can lose the respect of advertisers and users. Publishers often…
Rebecca AlterFebruary 1, 2022
Building a loyal following isn't a short-term effort. It's a long-term process that requires you to break down rich first-party data to identify the type of content that engages your…
Tim KearyJanuary 25, 2022
Humans are innately social. Why else would Facebook have 2.89 billion active users each month? But these experiences shouldn’t be limited to social media platforms. In fact, failing to support…
Rebecca AlterJanuary 18, 2022
While it’s easy to gauge the growth of your audience, it can be difficult to develop a clear portrait of who they are unless you have the right tools. Building…
Tim KearyJanuary 14, 2022
Every audience member is a valuable potential source of revenue for your media organization. However, some users offer more value than others throughout their lifetime as readers. So which visitors…
Rebecca AlterJanuary 6, 2022
The Independent has recently experienced quite a lot of success in growing its registered user base and engaging its audience with appealing digital experiences. At WAN-IFRA’s Virtual World News Media…
Rebecca AlterDecember 13, 2021
While every media company’s journey toward growth and profitability is unique, a single success story has the power to inspire and educate organizations across the industry. Those kinds of stories…
Rebecca AlterDecember 13, 2021
40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors. Having budget restrictions, too many platforms or decision-makers to manage, vendor…
Rebecca AlterDecember 6, 2021
Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue. First-party data can tell organizations how, where and when they can…
Rebecca AlterNovember 29, 2021
A quick search of the Internet will show you a plethora of guides on using comment moderation features provided by popular social media platforms such as Facebook and Twitter. It…
Barbara BettsNovember 21, 2021
The concept of a digital audience and digital audience management has only really come about in the past decade or so in the marketing field. This fact speaks volumes about…
Maya CieszynskaNovember 18, 2021
Most of us have come across a blog post at some point in our time on the Internet - you’re reading one right now! They’re a great way to share…
Maya CieszynskaOctober 25, 2021
Digital media brands and web publishers are keenly aware of the importance of new articles, especially feature stories. These content pieces draw in and hook an audience; they inform, entertain,…
Maya CieszynskaOctober 21, 2021
While we always have good things to say about blogging, it's hard to ignore that several subtypes come with their own territory when it comes to building an audience and…
Maya CieszynskaOctober 19, 2021
Customer interactions with brands are increasingly being carried out in the digital space. As a result, the digital customer experience has become a major, if not the major, aspect of…
Maya CieszynskaOctober 15, 2021
Online events can be successful when organizations back them with an audience engagement strategy. The Online News Association (ONA) turned to Viafoura to prevent passive video consumption and provide a…
Maya CieszynskaOctober 14, 2021
As one of the biggest social media platforms out there, Facebook boasts a record number of global users — over 2.6 billion of them — and there’s no doubt that…
Barbara BettsOctober 14, 2021
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.
Rebecca AlterNovember 18, 2019
This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…
Barbara BettsNovember 18, 2019
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Barbara BettsNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Barbara BettsNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Barbara BettsOctober 18, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Barbara BettsSeptember 6, 2019
When it comes to building a new tool for your digital properties in-house, there’s a lot to get excited about: like customization opportunities and the chance for your developers to…
Dan SeamanAugust 22, 2019
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
Jesse MoeinifarAugust 13, 2019
If you’re a diehard sports fan, you’ve probably at least heard about The Athletic by now. Those who have subscribed for U.S. $3 to $4 per month have discovered a…
Barbara BettsAugust 12, 2019
How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Barbara BettsJuly 29, 2019
Over the past decade, the ubiquitous and overwhelming phenomenon that is social media has rocked the world of traditional journalism to its core. A reporter today who isn’t on Twitter,…
Barbara BettsJuly 25, 2019
Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…
Rebecca AlterJuly 10, 2019
Your company has decided to implement a suite of engagement tools for its website. Exciting, right? To help you navigate the realm of digital engagement and ease you into working…
Jesse MoeinifarJuly 8, 2019
Last Updated: February 13, 2020 There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers…
Jesse MoeinifarJune 25, 2019
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
Barbara BettsJune 19, 2019
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