Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…
Jesse MoeinifarJanuary 7, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Ray OstorDecember 12, 2019
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.
Rebecca AlterNovember 18, 2019
This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…
Michelle WongNovember 18, 2019
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Michelle WongNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Michelle WongNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Michael ShewchenkoOctober 25, 2019
The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…
Michelle WongOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Michelle WongOctober 18, 2019
Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…
Rebecca AlterOctober 16, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
Over the last few days, industry experts have been buzzing about some interesting media news topics: Registration walls and opinion editorials are enabling publishers to drive higher traffic and capture…
Rebecca AlterOctober 4, 2019
The Moderation Tool Built by Moderators, for Moderators Toronto, Ontario, October 1, 2019 — Viafoura’s rapid Moderation Console is now available to media companies worldwide, and acts as a productivity…
Rebecca AlterOctober 1, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Mehrad KaramlouSeptember 27, 2019
Choosing a new technological service provider is no easy feat for any employee in the media industry. From third-party tools that extend the reach of your content to tools that…
Rebecca AlterSeptember 13, 2019
Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Product Director at Viafoura. The Future of Engaged Journalism webinar will explore the following topics: Key…
Jesse MoeinifarApril 26, 2016
You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the…
Jesse MoeinifarFebruary 8, 2016
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” -- doesn’t help in growing audiences. When you…
ViafouraJanuary 11, 2016
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