From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…
Maya CieszynskaJune 18, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
By now, your media company’s probably navigating the world of subscription revenue. So ask yourself this: Is the ‘premium’ experience you offer consumers in exchange for their subscription truly worth…
Maya CieszynskaJune 3, 2020
At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…
Rebecca AlterMay 14, 2020
At this time, media companies are facing some of the most pressing challenges they’ve encountered so far: shrinking advertising dollars, a strain on resources, endless misinformation and a shift to…
Jesse MoeinifarApril 27, 2020
Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry. “News organizations are working tirelessly to provide reliable…
Jesse MoeinifarApril 16, 2020
With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…
Jesse MoeinifarApril 9, 2020
As the coronavirus pushes millions of people into isolation, the internet is now one of the few tools people can use to connect with each other. “Researchers have long understood…
Jesse MoeinifarApril 6, 2020
Protective measures against COVID-19 are currently in full force around the world, causing all types of events and public areas to shut down. Among the businesses affected by closures, sports…
Rebecca AlterApril 1, 2020
This article first appeared in Publishing Executive With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European media companies that…
Jesse MoeinifarMarch 26, 2020
The quick spread of the coronavirus is triggering panic all around the world. But by battling related misinformation and keeping the public informed, digital media is currently the one thing…
Jesse MoeinifarMarch 16, 2020
Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…
Rebecca AlterFebruary 27, 2020
Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…
Maya CieszynskaFebruary 20, 2020
When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…
Jesse MoeinifarFebruary 13, 2020
If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…
Maya CieszynskaFebruary 6, 2020
Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that…
Rebecca AlterJanuary 31, 2020
At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…
Rebecca AlterJanuary 27, 2020
2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…
Dan SeamanJanuary 14, 2020
Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…
Jesse MoeinifarJanuary 7, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Barbara BettsDecember 12, 2019
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
Viafoura is your partner in audience development and as such, we take SEO very seriously. We are one of the only major commenting and engagement platforms that natively support search…
Dan SeamanMay 9, 2017
In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work…
Jesse MoeinifarFebruary 2, 2017
Many media organizations have used app-based push notifications, but few have discovered the potential of browser-based push notifications. Real-time push notifications are not competing with email but enable you to…
Jesse MoeinifarJanuary 31, 2017
We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across…
Jesse MoeinifarDecember 15, 2016
At a time where media companies are shutting down comment sections and struggling to maintain civility online, it’s important to discuss the future of journalism and online communities. In the National…
Barbara BettsDecember 14, 2016
At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to…
Jesse MoeinifarDecember 14, 2016
In the production of content, companies are thinking more like media organizations, and media organizations are thinking more like marketers as we all work to secure the interest and attention…
Jesse MoeinifarOctober 18, 2016
Viafoura has developed Automated Moderation and enhanced community and user management features to help media organizations better manage online communities by eliminating trolls and increasing engagement. More than just blocking…
Dan SeamanJuly 19, 2016
Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan Seaman, Product Director from Viafoura.…
Jesse MoeinifarJune 24, 2016
To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next level: Build your Business Case…
Barbara BettsJune 14, 2016
Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key…
Barbara BettsMay 16, 2016
Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Product Director at Viafoura. The Future of Engaged Journalism webinar will explore the following topics: Key…
Jesse MoeinifarApril 26, 2016
You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the…
Jesse MoeinifarFebruary 8, 2016
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” -- doesn’t help in growing audiences. When you…
ViafouraJanuary 11, 2016
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