Share this post

How do you get readers to stay on your site longer, read more articles and engage with your digital community?

Earlier this year, we did a deep dive into three months of anonymous, aggregate data from our media partners. The goal was to learn — and share — insights around how reader activity in comment sections has an impact on visitor retention and engagement.

In our data dive, we looked at over two billion pageviews on publisher pages in the first quarter of this year. We learned that readers who were logged into Viafoura spent over two million hours on customer domains and 565,595 hours in comment sections.  

We then compared logged-in users to those who were not in order to identify how their behavior differed. The findings:

We also looked at how audiences engage with others when logged in. In analyzing nearly 2.5 million actions on more than 430,000 comments, we discovered that people are a little nicer than you might initially think: 

Our findings illustrate that comment sections allow for civil, real-time conversations, creating a highly engaged community of authors, readers and influencers. These individuals can then turn into paying subscribers if your website is properly moderated. In other words, real-time commenting enhances audience engagement, which can build reader loyalty in your brand’s online community

Through our suite of products, our partners can access first-party data for real-time commenting behavior, content consumption habits and more. This allows our customers to measure the impact engagement has on brand loyalty, and drive meaningful business value.

Request a demo to learn how Viafoura can help your organization build an engaged community.

 

Want to read more? Subscribe to get the latest insights on building a direct relationship with your audience.
Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Viafoura would like to send you notifications on upcoming research and news.
You can turn this off at any time.
Get Content
Not Now

Want to read more?

Subscribe to get the latest insights on building a direct relationship with your audience.

Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Want to read more? Subscribe to get the latest insights on building a direct relationship with your audience.
Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Conversations
+1 800 711 4838
Custom text
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura Community Management
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Community Chat
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura Live Stories
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Ready to build a direct relationship your audience?
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838