icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
Read More
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…
Read More
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Read More
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Read More
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
Read More
Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…
Read More
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Read More
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
Read More
With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
Read More
