There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
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Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that...
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To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered users and non-registered users…
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who…
The Importance of Commenting from RTDNA 2017 Conference In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media...
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