There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
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Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
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Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that…
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To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
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Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
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In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
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