It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
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Get the most out of your audience intelligence. The Viafoura Blog provides you with the tools, tutorials and best practices you need to better utilize your first-party audience data to improve engagement and make educated business decisions.
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
One of the greatest challenges that publishers are facing the world over, is an ever-changing digital landscape. This new age of publishing comes with a wide range of demands; publishers...
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At the root of every digital publication is an inherent goal to educate, interest, and engage with the intended audience. By providing relevant and informative content to the end users,…
Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to...
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Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that...
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It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of...
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If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your...
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When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though...
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If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your...
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As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake...
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Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from...
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When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having...
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El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal...
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Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now...
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Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations...
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This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim...
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