Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re...
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Get the most out of your audience intelligence. The Viafoura Blog provides you with the tools, tutorials and best practices you need to better utilize your first-party audience data to improve engagement and make educated business decisions.
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content...
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To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered users and non-registered users…
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who…
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more...
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There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value...
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We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across...
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INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is...
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“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics. This shift...
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Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing...
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You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the...
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We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” -- doesn’t help in growing audiences. When you...
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Audience Czars, Gurus, Specialists, Managers... Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell...
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