In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social...
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Discover the latest trends and best practices in customer experience. Featuring tips, how-tos, white papers, customer experience case studies and news.
When it comes to building a new tool for your digital properties in-house, there’s a lot to get excited about: like customization opportunities and the chance for your developers to...
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Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of...
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If you’re a diehard sports fan, you’ve probably at least heard about The Athletic by now. Those who have subscribed for U.S. $3 to $4 per month have discovered a...
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How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Over the past decade, the ubiquitous and overwhelming phenomenon that is social media has rocked the world of traditional journalism to its core. A reporter today who isn’t on Twitter,...
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Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a...
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Your company has decided to implement a suite of engagement tools for its website. Exciting, right? To help you navigate the realm of digital engagement and ease you into working…
There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers are in search of other...
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Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the...
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If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard...
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The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer...
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Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will...
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There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because...
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I recently spoke to the Local Media Association, representing 3,000 media companies across the United States, on the value of audience engagement and how it can be the defining difference...
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To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered users and non-registered users…
What media provider wouldn’t love it if every user who encountered their site immediately turned into a dedicated subscriber? Unfortunately, that’s not the typical path of users today. Inundated with...
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As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to...
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Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re...
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The rise of digital media has changed the way audiences engage, altering the path to success for media providers, while creating new priorities for their advertisers and contributors at the...
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The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content...
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