The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to...
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Discover the latest trends and best practices in customer experience. Featuring tips, how-tos, white papers, customer experience case studies and news.
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that...
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It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of...
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If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your...
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When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though...
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If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your...
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As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake...
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When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having...
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DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal...
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Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a...
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La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations...
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The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website....
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Narcity Media, one of the fastest-growing digital media publishers for millennials in North America, has launched Viafoura's suite of digital engagement experiences, including Conversations, Live Blogs and Community Chat, across...
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In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience. TORONTO, ON, Jul. 21, 2021 — Grupo...
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Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:...
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Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention...
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Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site...
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Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and...
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In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All...
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