Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of...
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Discover the latest trends and best practices in customer experience. Featuring tips, how-tos, white papers, customer experience case studies and news.
If you’re a diehard sports fan, you’ve probably at least heard about The Athletic by now. Those who have subscribed for U.S. $3 to $4 per month have discovered a...
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How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Over the past decade, the ubiquitous and overwhelming phenomenon that is social media has rocked the world of traditional journalism to its core. A reporter today who isn’t on Twitter,...
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Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a...
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Your company has decided to implement a suite of engagement tools for its website. Exciting, right? To help you navigate the realm of digital engagement and ease you into working…
There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers are in search of other...
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Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the...
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If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard...
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The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer...
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Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will...
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There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because...
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I recently spoke to the Local Media Association, representing 3,000 media companies across the United States, on the value of audience engagement and how it can be the defining difference...
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To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered users and non-registered users…
What media provider wouldn’t love it if every user who encountered their site immediately turned into a dedicated subscriber? Unfortunately, that’s not the typical path of users today. Inundated with...
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As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to...
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Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re...
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The rise of digital media has changed the way audiences engage, altering the path to success for media providers, while creating new priorities for their advertisers and contributors at the...
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The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content...
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Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening and when popular television shows air, avid viewers want to chat about them immediately.
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
