Choosing a new technological service provider is no easy feat for any employee in the media industry. From third-party tools that extend the reach of your content to tools that...
Read MoreKeep up to date on the latest in audience engagement, development and insights. The Viafoura Blog features tips, how-tos and links to our latest white papers and customer case studies.
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Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase...
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In the early days, as print publications moved to the web, one of the key metrics companies and advertisers cared about was pageviews – how many sets of eyes …
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more...
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All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be...
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In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work...
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Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “Engagement Ladder” There is a definitive correlation between user engagement and conversion. As a...
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INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is...
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Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues,...
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Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach...
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Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing...
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Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key...
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Jake Batsell Author of Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the future of engaged journalism will look like. Q: How...
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You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the...
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