Choosing a new technological service provider is no easy feat for any employee in the media industry. From third-party tools that extend the reach of your content to tools that...
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Keep up to date on the latest in audience engagement, development and insights. The Viafoura Blog features tips, how-tos and links to our latest white papers and customer case studies.
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Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase...
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In the early days, as print publications moved to the web, one of the key metrics companies and advertisers cared about was pageviews – how many sets of eyes …
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more...
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All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be...
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In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work...
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Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “Engagement Ladder” There is a definitive correlation between user engagement and conversion. As a...
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INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is...
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Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues,...
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Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach...
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Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing...
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Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key...
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Jake Batsell Author of Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the future of engaged journalism will look like. Q: How...
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You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the...
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