We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation...
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Discover the latest trends and best practices in customer experience. Featuring tips, how-tos, white papers, customer experience case studies and news.
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment...
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We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting...
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As Trust & Safety move to the forefront of legislative assemblies around the world [https://www.canada.ca/en/canadian-heritage/campaigns/harmful-online-content.html] [https://www.gov.uk/guidance/a-guide-to-the-online-safety-bill], creating an online community that is a safe space for all is more important...
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If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not...
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Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital...
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There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising...
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In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue...
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It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren’t publishing…
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…
Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though...
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If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your...
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Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from...
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When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having...
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DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal...
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Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
