As a publishing executive, you’re no stranger to the shifting sands of digital media. The days of relying on cheap traffic from social media are gone. Today’s audiences are fragmented...
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Discover the latest trends and best practices in customer experience. Featuring tips, how-tos, white papers, customer experience case studies and news.
We’re excited to share that Viafoura’s full suite of community engagement tools is now live across McClatchy’s 29 daily newspapers. As a prominent American publishing company with a weekly circulation...
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We are thrilled to announce that Gambling.com Group has chosen Viafoura to elevate their digital experience and community engagement. Gambling.com Group is a premier provider of digital marketing services for...
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Embracing Community over Audience: A Strategic Shift for Brands In today's rapidly evolving attention economy, media brands face the challenge of not just attracting but also engaging and retaining their...
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Viafoura is excited to announce our latest collaboration with Maine Trust for Local News. The Maine Trust for Local News is the state’s largest network of independent news and media...
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We are thrilled to announce that Wise Publishing has partnered with Viafoura to enhance community engagement and provide a richer, more interactive experience for readers on Money.ca. Reaching over 10...
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We are thrilled to announce that Viafoura has partnered with Les Coops de l’information to bring an enriched digital experience to their esteemed regional media outlets, including Le Droit, Le...
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As a news fiend, a data enthusiast, and amateur philosopher, I spend my days pondering the future of the media industry and developing best practices to make the internet a...
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Mission, Culture and Values: My first six months as a Viafourian! Six months ago, I accepted a new position as Enterprise Customer Success Manager at Viafoura. Joining a fast-moving team...
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We are thrilled to announce the successful go-live of Money.it, the foremost all-digital publisher for Italian-speaking audiences, in collaboration with Viafoura! This strategic partnership, spearheaded by Dimitri Stagnitto, the Founder...
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In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6...
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We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation...
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Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment...
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Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a...
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2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of...
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As Trust & Safety move to the forefront of legislative assemblies around the world [https://www.canada.ca/en/canadian-heritage/campaigns/harmful-online-content.html] [https://www.gov.uk/guidance/a-guide-to-the-online-safety-bill], creating an online community that is a safe space for all is more important...
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Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on...
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This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle...
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2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract...
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The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their...
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This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s...
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