2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of...
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Keep up to date on the latest in audience engagement, development and insights. The Viafoura Blog features tips, how-tos and links to our latest white papers and customer case studies.
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their...
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With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
Audience engagement managers know that a healthy comment section is a core component to building a healthy online community. With contentious political debates happening with greater frequency and more people…
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your...
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Choosing a new technological service provider is no easy feat for any employee in the media industry. From third-party tools that extend the reach of your content to tools that...
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Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase...
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In the early days, as print publications moved to the web, one of the key metrics companies and advertisers cared about was pageviews – how many sets of eyes …
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more...
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All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be...
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In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work...
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