2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
Peter HoustonMarch 21, 2023
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
Dan SeamanMarch 16, 2023
If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not…
Leigh AdamsMarch 14, 2023
Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It…
Barbara BettsMarch 9, 2023
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
Madeleine WhiteMarch 7, 2023
Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital…
Barbara BettsMarch 1, 2023
icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
Barbara BettsFebruary 28, 2023
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…
Rebecca AlterFebruary 28, 2023
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Madeleine WhiteFebruary 21, 2023
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Mark ZoharFebruary 14, 2023
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
Madeleine WhiteFebruary 7, 2023
Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…
Barbara BettsFebruary 3, 2023
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
Barbara BettsJanuary 12, 2023
With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
Gary ParkinsonJanuary 12, 2023
Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…
Barbara BettsJanuary 5, 2023
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
Leigh AdamsDecember 22, 2022
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…
Barbara BettsDecember 8, 2022
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Gary ParkinsonDecember 8, 2022
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
Barbara BettsDecember 1, 2022
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
Barbara BettsAugust 30, 2022
It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of…
Kyah GreenAugust 12, 2022
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
Gary ParkinsonAugust 4, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Rebecca AlterJune 15, 2022
As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…
Kyah GreenJune 14, 2022
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Barbara BettsMay 26, 2022
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…
Barbara BettsMarch 30, 2022
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
Barbara BettsMarch 3, 2022
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
Barbara BettsAugust 19, 2021
Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…
Dan SeamanJune 14, 2021
Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention…
Barbara BettsMay 27, 2021
Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
Maya CieszynskaApril 26, 2021
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Barbara BettsMarch 4, 2021
In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
Mark ZoharFebruary 25, 2021
From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…
Jesse MoeinifarFebruary 19, 2021
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…
Rebecca AlterOctober 16, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Jesse MoeinifarDecember 14, 2018
Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…
Jesse MoeinifarOctober 17, 2018
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…
Jesse MoeinifarSeptember 27, 2018
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
Jesse MoeinifarJune 14, 2018
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Barbara BettsApril 6, 2018
There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value…
Jesse MoeinifarApril 11, 2017
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Barbara BettsMay 26, 2022
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
Maya CieszynskaJune 25, 2021
Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
Maya CieszynskaMay 25, 2021
Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most…
Maya CieszynskaApril 1, 2021
Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
Barbara BettsFebruary 11, 2021
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
Barbara BettsJanuary 28, 2021
It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…
Dan SeamanOctober 15, 2020
On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
Maya CieszynskaOctober 1, 2020
Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
Rebecca AlterOctober 1, 2020
With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
Jesse MoeinifarSeptember 10, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…
Rebecca AlterJuly 16, 2020
Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …
Rebecca AlterJuly 9, 2020
Updated June 22, 2020. With trolls and toxicity running wild all over the internet, moderation has become practically mandatory for any publisher hoping to build and engage a profitable community.…
Leigh AdamsJune 22, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…
ViafouraNovember 26, 2018
20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group – have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…
ViafouraNovember 26, 2018
Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…
Jesse MoeinifarMay 18, 2018
Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer…
Jesse MoeinifarMay 7, 2018
Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…
Jesse MoeinifarJanuary 18, 2018
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…
Barbara BettsApril 20, 2017
If your product is subtly visible, like Viafoura’s is on the websites they power, you have a amazing mechanism for discovery. Buyers will naturally find your solution as they experience…
ViafouraJune 25, 2018
Viafoura would like to congratulate Graham Media's ClickOnDetroit for winning six awards at the recent Local Media Association’s Digital Innovation Awards ceremony including 1st place in Best Local Website. Taking…
ViafouraMay 24, 2018
Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…
Jesse MoeinifarMay 18, 2018
Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer…
Jesse MoeinifarMay 7, 2018
We believe that your voices enhance our journalism every day. Your comments inform us, challenge us and inspire us to tell the stories you want to hear. We also believe…
ViafouraApril 27, 2018
Trolls. If you spend any time at all on the internet, you've encountered one. If you're a journalist on the web—especially a female journalist--trolls are part of your daily life.
ViafouraJanuary 31, 2018
Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…
Jesse MoeinifarJanuary 18, 2018
People who consistently achieve the most in life are intentional about when they get out of bed and what they do in their first waking minutes.
ViafouraJanuary 15, 2018
Viafoura's Director of Product - Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional…
Dan SeamanJanuary 11, 2018
On September 27, CBC is introducing a new moderation tool that uses an algorithm to review comments submitted to CBC.ca.
ViafouraDecember 4, 2017
Apple’s latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them…
ViafouraDecember 2, 2017
“When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.”
ViafouraOctober 30, 2017
Real-time engagement solutions provider to host a supplementary webinar on GDPR's possible effects on media companies
ViafouraOctober 4, 2017
Webinar highlights best practices for driving engagement and embracing real-time metrics
ViafouraSeptember 20, 2017
Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) - Viafoura, a leader in engagement, commenting and…
ViafouraSeptember 11, 2017
In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.
ViafouraSeptember 9, 2017
TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration…
ViafouraAugust 23, 2017
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
RTDNA 2017: Fake News, Trolls and Diverse Commenting RTDNA 2017 Conference in Toronto For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for…
ViafouraMay 24, 2017
Meet Viafoura at INMA World Congress INMA World Congress of News Media We’re excited to be heading to INMA World Congress 2017 to meet with the world's leading news media…
ViafouraMay 18, 2017
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