The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…
Mark ZoharMarch 11, 2021
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Barbara BettsMarch 4, 2021
In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
Mark ZoharFebruary 25, 2021
From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…
Jesse MoeinifarFebruary 19, 2021
Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
Martin PietrzakFebruary 11, 2021
Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO…
Maya CieszynskaFebruary 5, 2021
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
Martin PietrzakJanuary 28, 2021
2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon. Media companies that have…
Martin PietrzakJanuary 22, 2021
Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…
Mark ZoharJanuary 19, 2021
Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community? You’ll probably find the answer to be obvious: An engaged…
Maya CieszynskaJanuary 14, 2021
For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events. News organizations that have survived until…
Maya CieszynskaJanuary 8, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially. “Consumer revenue streams, including digital subscriptions and ticketed live events,…
Dan SeamanDecember 17, 2020
This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…
Maya CieszynskaDecember 11, 2020
Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…
Martin PietrzakDecember 3, 2020
Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands. Discussion-based website tools can thoroughly engage…
Maya CieszynskaNovember 26, 2020
In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…
Barbara BettsNovember 25, 2020
Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…
Maya CieszynskaNovember 19, 2020
Rather than filling up stadiums to cheer on their favorite players or teams, consumers are gradually becoming used to watching games from the comfort of their homes. As a result,…
Maya CieszynskaNovember 12, 2020
Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue Toronto, November 11, 2020 — The Local Media Consortium (LMC), a strategic alliance of leading local…
Martin PietrzakNovember 11, 2020
If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…
Maya CieszynskaFebruary 6, 2020
At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…
Rebecca AlterJanuary 27, 2020
2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…
Dan SeamanJanuary 14, 2020
Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…
Jesse MoeinifarJanuary 7, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Ray OstorDecember 12, 2019
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.
Rebecca AlterNovember 18, 2019
This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…
Michelle WongNovember 18, 2019
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Michelle WongNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Michelle WongNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Michael ShewchenkoOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Michelle WongOctober 18, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Mehrad KaramlouSeptember 27, 2019
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Ray OstorSeptember 6, 2019
When it comes to building a new tool for your digital properties in-house, there’s a lot to get excited about: like customization opportunities and the chance for your developers to…
Dan SeamanAugust 22, 2019
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
Jesse MoeinifarAugust 13, 2019
If you’re a diehard sports fan, you’ve probably at least heard about The Athletic by now. Those who have subscribed for U.S. $3 to $4 per month have discovered a…
Viafoura EditorsAugust 12, 2019
Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…
Jesse MoeinifarNovember 5, 2018
As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to…
Jesse MoeinifarNovember 2, 2018
Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening…
Jesse MoeinifarSeptember 14, 2018
Trust. In today’s media environment, it’s the cornerstone to growing a loyal community of registered users and paid subscribers. Users today crave a direct relationship at the source of information,…
Suzanne Huber-TaheriJuly 6, 2018
With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations...
Dan SeamanJune 14, 2018
For media companies, comment sections offer users a place to participate and engage with your journalists and each other. However, comment sections can easily turn toxic without moderation tools in…
Leigh AdamsJune 14, 2018
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
Jesse MoeinifarJune 14, 2018
Don't Sacrifice the Flowers for the Weeds Have you ever had the pleasure of digging through the comments that pollute the web? If you have...
Jesse MoeinifarJune 14, 2018
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
Focused on growing your online community? Looking to grow and monetize your audience? Hear from media and audience development veterans Tom Gierasimczuk and Dan Seaman to learn how you can…
Jesse MoeinifarOctober 13, 2016
Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues,…
Jesse MoeinifarJuly 27, 2016
While most media organizations are focused on harnessing the value of audience engagement, many are wrestling with how best to manage growing and established communities. Communities have long been plagued by…
Jesse MoeinifarJuly 23, 2016
Viafoura has developed Automated Moderation and enhanced community and user management features to help media organizations better manage online communities by eliminating trolls and increasing engagement. More than just blocking…
Dan SeamanJuly 19, 2016
Penny Riordan Director of Digital Content Partnerships at GateHouse Media Katie Steiner Communication Associate at Engaging News Project share their best practices for commenting, engagement, and beyond Q: How do you…
Jesse MoeinifarJune 27, 2016
In a study done by Pew Research Center in 2010, 37% of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For…
Dan SeamanJanuary 11, 2016
Audience Czars, Gurus, Specialists, Managers... Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell…
ViafouraJanuary 6, 2016
We’re excited to announce Viafoura has been selected as one of the recipients for Owler's 2016 Hot in Toronto Awards. This year, Owler has selected 37 of Toronto’s hottest companies (out of…
Miranda FeaseyNovember 24, 2016
The Virginian-Pilot, the #1 source of news, information, entertainment, and advertising in Southeast Virginia and Northeastern North Carolina, implements Viafoura Viafoura Engagement Cloud across its digital property. The Virginian-Pilot’s easy implementation…
Miranda FeaseyOctober 25, 2016
An Event Not to Be Missed! The Online News Association’s annual conference brings together the best in digital media for three days of informational sessions and networking opportunities. From the…
Miranda FeaseySeptember 27, 2016
Last week, the Viafoura team took on the 2016 Audience Development & Circulation Management Conference, held at Dallas Morning News. We embraced the conference in full force, attending a…
Jesse MoeinifarJune 15, 2016
Guest column: Allison Munro, from the Viafoura Engagement Cloud Viafoura, says there are good business reasons why media outlets need journalists to engage with their audiences…
Jesse MoeinifarMay 12, 2016
Introducing Instant Articles By now, you have probably heard about Facebook Instant Articles and Google AMP. Both mobile publishing platforms have their own pros and cons for digital publishers. But…
Miranda FeaseyApril 12, 2016
With Facebook Instant Articles set to launch April 12 for all publishers, the Internet is abuzz with speculation on its potential impact. With the impending rollout fast approaching, publishers are…
ViafouraMarch 24, 2016
The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued by growing prominence of ad blocking software — more readers…
ViafouraMarch 11, 2016
You’ve likely awaited this week’s release of Google AMP, also known as Accelerated Mobile Pages, on the edge of your seat. AMP has touted some big benefits for digital publishers…
ViafouraFebruary 26, 2016
Yet another publisher is bidding farewell to Facebook and welcoming Viafoura to maximize their return on engagement and grow their online audience. The Times-News in Burlington, N.C., announced on Monday…
ViafouraFebruary 24, 2016
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