Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…
Rebecca AlterSeptember 22, 2022
Digiday Media is a publisher known for its frank perspectives across its media brands which include Digiday, Glossy, Modern Retail and WorkLife. Their unapologetic dedication to delivering work that prioritizes…
Barbara BettsSeptember 19, 2022
News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news…
Barbara BettsSeptember 7, 2022
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…
Rebecca AlterSeptember 6, 2022
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
Barbara BettsAugust 30, 2022
It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of…
Kyah GreenAugust 12, 2022
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
Gary ParkinsonAugust 4, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…
Barbara BettsJune 27, 2022
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Rebecca AlterJune 15, 2022
A partnership with your solutions provider has a number of benefits. First and foremost, a partnership means your solutions provider has a vested interest in your success. You work together…
Barbara BettsJune 14, 2022
As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…
Kyah GreenJune 14, 2022
Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully achieved Service Organization Control (SOC) 2 Type 2 certification. SOC 2 Type…
Barbara BettsJune 13, 2022
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
Barbara BettsJune 7, 2022
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Barbara BettsMay 26, 2022
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
4 ways to know if the comment moderation solution you need is also aligned with your editorial brand
Choosing the right moderation solution can be challenging, and many organizations find that their current moderation solution isn't up to the standards of their brand. When your comment moderation solution…
Tim KearyApril 19, 2022
Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…
Mark ZoharJanuary 19, 2021
Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community? You’ll probably find the answer to be obvious: An engaged…
Maya CieszynskaJanuary 14, 2021
For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events. News organizations that have survived until…
Maya CieszynskaJanuary 8, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially. “Consumer revenue streams, including digital subscriptions and ticketed live events,…
Dan SeamanDecember 17, 2020
This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…
Maya CieszynskaDecember 11, 2020
Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…
Barbara BettsDecember 3, 2020
Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands. Discussion-based website tools can thoroughly engage…
Maya CieszynskaNovember 26, 2020
In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…
Barbara BettsNovember 25, 2020
Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…
Maya CieszynskaNovember 19, 2020
Rather than filling up stadiums to cheer on their favorite players or teams, consumers are gradually becoming used to watching games from the comfort of their homes. As a result,…
Maya CieszynskaNovember 12, 2020
Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
Maya CieszynskaNovember 5, 2020
National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
Barbara BettsOctober 29, 2020
Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…
Dan SeamanSeptember 24, 2020
Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…
Dan SeamanSeptember 3, 2020
Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
Dan SeamanAugust 20, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
Jesse MoeinifarJuly 2, 2020
As new over-the-top (OTT) media platforms continue to launch, consumers have an endless supply of streaming services to choose from. The abundant content libraries, personalized experiences and inexpensive subscriptions offered…
Rebecca AlterJune 25, 2020
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…
Rebecca AlterOctober 16, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Jesse MoeinifarDecember 14, 2018
Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…
Jesse MoeinifarOctober 17, 2018
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…
Jesse MoeinifarSeptember 27, 2018
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
Jesse MoeinifarJune 14, 2018
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Barbara BettsApril 6, 2018
There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value…
Jesse MoeinifarApril 11, 2017
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Barbara BettsNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Barbara BettsNovember 1, 2019
The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Barbara BettsOctober 18, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
Over the last few days, industry experts have been buzzing about some interesting media news topics: Registration walls and opinion editorials are enabling publishers to drive higher traffic and capture…
Rebecca AlterOctober 4, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Barbara BettsSeptember 6, 2019
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
Jesse MoeinifarAugust 13, 2019
One of the biggest challenges for publishers during a national election is, without a doubt, keeping conversations around their content civil and preventing misinformation from tarnishing their platforms. Whether your…
Rebecca AlterAugust 9, 2019
How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Barbara BettsJuly 29, 2019
Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…
Rebecca AlterJuly 10, 2019
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
Barbara BettsJune 19, 2019
If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…
Barbara BettsMay 30, 2019
The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…
Barbara BettsMay 24, 2019
There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…
Barbara BettsApril 25, 2019
Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…
Jesse MoeinifarNovember 5, 2018
As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to…
Jesse MoeinifarNovember 2, 2018
People who consistently achieve the most in life are intentional about when they get out of bed and what they do in their first waking minutes.
ViafouraJanuary 15, 2018
Viafoura's Director of Product - Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional…
Dan SeamanJanuary 11, 2018
On September 27, CBC is introducing a new moderation tool that uses an algorithm to review comments submitted to CBC.ca.
ViafouraDecember 4, 2017
Apple’s latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them…
ViafouraDecember 2, 2017
“When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.”
ViafouraOctober 30, 2017
Real-time engagement solutions provider to host a supplementary webinar on GDPR's possible effects on media companies
ViafouraOctober 4, 2017
Webinar highlights best practices for driving engagement and embracing real-time metrics
ViafouraSeptember 20, 2017
Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) - Viafoura, a leader in engagement, commenting and…
ViafouraSeptember 11, 2017
In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.
ViafouraSeptember 9, 2017
TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration…
ViafouraAugust 23, 2017
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
RTDNA 2017: Fake News, Trolls and Diverse Commenting RTDNA 2017 Conference in Toronto For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for…
ViafouraMay 24, 2017
Meet Viafoura at INMA World Congress INMA World Congress of News Media We’re excited to be heading to INMA World Congress 2017 to meet with the world's leading news media…
ViafouraMay 18, 2017
Missed MediaXchange? Key Insights for News Organizations Key Insights from mediaXchange 2017 Rain or shine, we knew mediaXchange in New Orleans would be a great success. The event attracts the…
Alexandra BaccellieriMay 16, 2017
Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…
Barbara BettsApril 20, 2017
New Orleans, a.k.a. the Big Easy, known for its tasty cuisine, fun nightlife, vibrant live-music, and the future of news—mediaXchange. Will you be there? Not attending mediaXchange? Don’t miss out…
Alexandra BaccellieriApril 19, 2017
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
