40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors. Having budget restrictions, too many platforms or decision-makers to manage, vendor…
Rebecca AlterDecember 6, 2021
Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue. First-party data can tell organizations how, where and when they can…
Rebecca AlterNovember 29, 2021
A quick search of the Internet will show you a plethora of guides on using comment moderation features provided by popular social media platforms such as Facebook and Twitter. It…
Barbara BettsNovember 21, 2021
The concept of a digital audience and digital audience management has only really come about in the past decade or so in the marketing field. This fact speaks volumes about…
Maya CieszynskaNovember 18, 2021
Most of us have come across a blog post at some point in our time on the Internet - you’re reading one right now! They’re a great way to share…
Maya CieszynskaOctober 25, 2021
Digital media brands and web publishers are keenly aware of the importance of new articles, especially feature stories. These content pieces draw in and hook an audience; they inform, entertain,…
Maya CieszynskaOctober 21, 2021
While we always have good things to say about blogging, it's hard to ignore that several subtypes come with their own territory when it comes to building an audience and…
Maya CieszynskaOctober 19, 2021
Customer interactions with brands are increasingly being carried out in the digital space. As a result, the digital customer experience has become a major, if not the major, aspect of…
Maya CieszynskaOctober 15, 2021
Online events can be successful when organizations back them with an audience engagement strategy. The Online News Association (ONA) turned to Viafoura to prevent passive video consumption and provide a…
Maya CieszynskaOctober 14, 2021
As one of the biggest social media platforms out there, Facebook boasts a record number of global users — over 2.6 billion of them — and there’s no doubt that…
Barbara BettsOctober 14, 2021
We're at a strange place in our society where news and information are available at the touch of a button and from an endless array of sources. Still, their reliability…
Maya CieszynskaOctober 13, 2021
Most organizations are aware that making connections in person is a valuable aspect of growth and development. But in recent years, there's been a major shift to fully digital conferences,…
Maya CieszynskaSeptember 27, 2021
Crafting a brand experience successfully is one of the key goals that a company should work towards to when looking to improve its online performance. It leads to audience engagement…
Maya CieszynskaSeptember 24, 2021
Creating an online community is a big responsibility since you need to ensure a safe, positive space for everyone involved. But it can be challenging to envision a way to…
Maya CieszynskaSeptember 23, 2021
It's no secret that a successful business organization is built upon powerful marketing strategies. But implementing a successful strategy requires you to consider several factors that foray into the digital…
Maya CieszynskaSeptember 20, 2021
The digital world we live in has changed the way people interact with companies and how they make purchases. Now, with the spreading influence of online communities and their increasing…
Maya CieszynskaSeptember 16, 2021
As Generation Z and Millennials make increasing contributions to global shopping trends, it only makes sense that they are driving the online shopping revolution. With more than 2 billion people…
Maya CieszynskaSeptember 14, 2021
Businesses face an ever-expanding digital consumer market, and it's important to adapt to this shift in user preferences and respond with the provision of a well-designed, web-based platform that offers…
Maya CieszynskaSeptember 13, 2021
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
Barbara BettsAugust 19, 2021
Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
Maya CieszynskaJune 25, 2021
Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
Dan SeamanAugust 20, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
Jesse MoeinifarJuly 2, 2020
As new over-the-top (OTT) media platforms continue to launch, consumers have an endless supply of streaming services to choose from. The abundant content libraries, personalized experiences and inexpensive subscriptions offered…
Rebecca AlterJune 25, 2020
From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…
Maya CieszynskaJune 18, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
By now, your media company’s probably navigating the world of subscription revenue. So ask yourself this: Is the ‘premium’ experience you offer consumers in exchange for their subscription truly worth…
Maya CieszynskaJune 3, 2020
At this time, media companies are facing some of the most pressing challenges they’ve encountered so far: shrinking advertising dollars, a strain on resources, endless misinformation and a shift to…
Jesse MoeinifarApril 27, 2020
As the coronavirus pushes millions of people into isolation, the internet is now one of the few tools people can use to connect with each other. “Researchers have long understood…
Jesse MoeinifarApril 6, 2020
Protective measures against COVID-19 are currently in full force around the world, causing all types of events and public areas to shut down. Among the businesses affected by closures, sports…
Rebecca AlterApril 1, 2020
This article first appeared in Publishing Executive With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European media companies that…
Jesse MoeinifarMarch 26, 2020
The quick spread of the coronavirus is triggering panic all around the world. But by battling related misinformation and keeping the public informed, digital media is currently the one thing…
Jesse MoeinifarMarch 16, 2020
Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…
Rebecca AlterFebruary 27, 2020
Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…
Maya CieszynskaFebruary 20, 2020
When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…
Jesse MoeinifarFebruary 13, 2020
If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…
Maya CieszynskaFebruary 6, 2020
At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…
Rebecca AlterJanuary 27, 2020
2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…
Dan SeamanJanuary 14, 2020
Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…
Jesse MoeinifarJanuary 7, 2020
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Barbara BettsApril 6, 2018
There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value…
Jesse MoeinifarApril 11, 2017
We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across…
Jesse MoeinifarDecember 15, 2016
INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is…
Jesse MoeinifarAugust 3, 2016
Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics. This shift has brought analytics platforms to the forefront to navigate these deep waters. What’s…
Dan SeamanMay 17, 2016
Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing…
Jesse MoeinifarMay 17, 2016
You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the…
Jesse MoeinifarFebruary 8, 2016
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” -- doesn’t help in growing audiences. When you…
ViafouraJanuary 11, 2016
Audience Czars, Gurus, Specialists, Managers... Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell…
ViafouraJanuary 6, 2016
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Barbara BettsSeptember 6, 2019
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
Jesse MoeinifarAugust 13, 2019
One of the biggest challenges for publishers during a national election is, without a doubt, keeping conversations around their content civil and preventing misinformation from tarnishing their platforms. Whether your…
Rebecca AlterAugust 9, 2019
How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Barbara BettsJuly 29, 2019
Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…
Rebecca AlterJuly 10, 2019
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
Barbara BettsJune 19, 2019
If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…
Barbara BettsMay 30, 2019
The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…
Barbara BettsMay 24, 2019
There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…
Barbara BettsApril 25, 2019
I recently spoke to the Local Media Association, representing 3,000 media companies across the United States, on the value of audience engagement and how it can be the defining difference…
Dan SeamanMarch 15, 2019
Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…
Jesse MoeinifarNovember 5, 2018
As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to…
Jesse MoeinifarNovember 2, 2018
Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening…
Jesse MoeinifarSeptember 14, 2018
Trust. In today’s media environment, it’s the cornerstone to growing a loyal community of registered users and paid subscribers. Users today crave a direct relationship at the source of information,…
Barbara BettsJuly 6, 2018
With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations...
Dan SeamanJune 14, 2018
For media companies, comment sections offer users a place to participate and engage with your journalists and each other. However, comment sections can easily turn toxic without moderation tools in…
Leigh AdamsJune 14, 2018
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
Jesse MoeinifarJune 14, 2018
Don't Sacrifice the Flowers for the Weeds Have you ever had the pleasure of digging through the comments that pollute the web? If you have...
Jesse MoeinifarJune 14, 2018
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
Focused on growing your online community? Looking to grow and monetize your audience? Hear from media and audience development veterans Tom Gierasimczuk and Dan Seaman to learn how you can…
Jesse MoeinifarOctober 13, 2016
Webinar highlights best practices for driving engagement and embracing real-time metrics
ViafouraSeptember 20, 2017
Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) - Viafoura, a leader in engagement, commenting and…
ViafouraSeptember 11, 2017
In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.
ViafouraSeptember 9, 2017
TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration…
ViafouraAugust 23, 2017
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
RTDNA 2017: Fake News, Trolls and Diverse Commenting RTDNA 2017 Conference in Toronto For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for…
ViafouraMay 24, 2017
Meet Viafoura at INMA World Congress INMA World Congress of News Media We’re excited to be heading to INMA World Congress 2017 to meet with the world's leading news media…
ViafouraMay 18, 2017
Missed MediaXchange? Key Insights for News Organizations Key Insights from mediaXchange 2017 Rain or shine, we knew mediaXchange in New Orleans would be a great success. The event attracts the…
Alexandra BaccellieriMay 16, 2017
Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…
Jesse MoeinifarApril 20, 2017
New Orleans, a.k.a. the Big Easy, known for its tasty cuisine, fun nightlife, vibrant live-music, and the future of news—mediaXchange. Will you be there? Not attending mediaXchange? Don’t miss out…
Alexandra BaccellieriApril 19, 2017
At a time where media companies are shutting down comment sections and struggling to maintain civility online, it’s important to discuss the future of journalism and online communities. In the National…
Barbara BettsDecember 14, 2016
The Virginian-Pilot, the #1 source of news, information, entertainment, and advertising in Southeast Virginia and Northeastern North Carolina, implements Viafoura Viafoura Engagement Cloud across its digital property. The Virginian-Pilot’s easy implementation…
Barbara BettsOctober 25, 2016
ONA16 Event Roundup An Event Not to Be Missed! The Online News Association’s annual conference brings together the best in digital media for three days of informational sessions and networking…
Barbara BettsSeptember 27, 2016
Guest column: Allison Munro, from the Viafoura Engagement Cloud Viafoura, says there are good business reasons why media outlets need journalists to engage with their audiences…
Jesse MoeinifarMay 12, 2016
By now, you have probably heard about Facebook Instant Articles and Google AMP. Both mobile publishing platforms have their own pros and cons for digital publishers. But which one is…
Barbara BettsApril 12, 2016
With Facebook Instant Articles set to launch April 12 for all publishers, the Internet is abuzz with speculation on its potential impact. With the impending rollout fast approaching, publishers are…
ViafouraMarch 24, 2016
The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued by growing prominence of ad blocking software — more…
ViafouraMarch 11, 2016
You’ve likely awaited this week’s release of Google AMP, also known as Accelerated Mobile Pages, on the edge of your seat. AMP has touted some big benefits for digital…
ViafouraFebruary 26, 2016
Yet another publisher is bidding farewell to Facebook and welcoming Viafoura to maximize their return on engagement and grow their online audience. The Times-News in Burlington, N.C., announced on Monday…
ViafouraFebruary 24, 2016
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