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BlogCommunity

Why Comment Moderation Vendors Need to go Above and Beyond to Protect Their Partners

Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren't publishing…

Barbara BettsOctober 4, 2022

BlogCommunity

Overcoming News Avoidance And Winning Back Your Audience

If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…

Leigh AdamsSeptember 29, 2022

BlogCommunity

What Traditional Media Companies Can Learn From Social Media Companies?

Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…

Maya CieszynskaSeptember 27, 2022

Audience IntelligenceBlog

First-Party Data Or Social Media Advertising: Which To Use?

Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…

Rebecca AlterSeptember 22, 2022

BlogCustomers

Digiday Media and Viafoura – a next level partnership with fresh content formats, engagement opportunities, and analytics upgrades

Digiday Media is a publisher known for its frank perspectives across its media brands which include Digiday, Glossy, Modern Retail and WorkLife. Their unapologetic dedication to delivering work that prioritizes…

Barbara BettsSeptember 19, 2022

BlogCustomers

NPG partners with Viafoura, bringing new life to its digital properties and audience communities

News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news…

Barbara BettsSeptember 7, 2022

Audience IntelligenceBlogEngagement

Improving the value exchange: How to encourage users to give up their data

The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…

Rebecca AlterSeptember 6, 2022

Audience IntelligenceBlogCustomersEngagement

What is a value exchange moment?

Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…

Barbara BettsAugust 30, 2022

Audience IntelligenceBlogEngagement

Skip The Toll: How To Deal With Tech Savvy Trolls

It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of…

Kyah GreenAugust 12, 2022

Audience IntelligenceCustomersEngagementResearch

Are You Getting The Best Value Out Of Your Engagement Tools?

If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…

Gary ParkinsonAugust 4, 2022

Audience IntelligenceCommunityCustomersEngagement

Why media companies need to act as community hubs in times of crisis

When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…

Rebecca AlterJuly 18, 2022

BlogCustomersNews

ACM – propelling new levels of community engagement with Viafoura

ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…

Barbara BettsJune 27, 2022

Audience IntelligenceBlogCommunityEngagement

Are you unlocking the hidden value of your anonymous users?

If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…

Rebecca AlterJune 15, 2022

Blog

How software partners approach onboarding

A partnership with your solutions provider has a number of benefits. First and foremost, a partnership means your solutions provider has a vested interest in your success. You work together…

Barbara BettsJune 14, 2022

Audience IntelligenceBlogEngagement

Does your moderation team have the tools to spot the troll?

As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…

Kyah GreenJune 14, 2022

BlogFeatured NewsNews

SOC 2 Type 2 certification achieved, Viafoura completes the SOC compliance process

Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully achieved Service Organization Control (SOC) 2 Type 2 certification. SOC 2 Type…

Barbara BettsJune 13, 2022

Audience IntelligenceBlogCommunity

Best Practices From A Data-Driven Audience Engagement Manager

Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…

Barbara BettsJune 7, 2022

Audience IntelligenceBlogCommunityEngagement

The benefits of hosting positive online interactions

When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…

Barbara BettsJune 6, 2022

BlogCommunityCustomersEngagement

DC Thomson enhances its audience growth strategy with Viafoura’s digital experience platform

DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…

Rebecca AlterMay 30, 2022

Audience IntelligenceBlogCommunityEngagementNews

El Espectador is driving meaningful engagement experiences with Viafoura

El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…

Barbara BettsMay 30, 2022

EngagementFeatured NewsNews

Grupo Clarín Upgrades Its Audience Engagement Solution With Viafoura

In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021  — Grupo Clarín,…

Barbara BettsAugust 19, 2021

EngagementProduct

Mastering Live Blogs: Strategies That Drive Positive Results

Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies.  ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…

Dan SeamanJune 14, 2021

Engagement

Become a Subscription-Building Powerhouse: Creating Value for Your Community

Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs.  Viafoura data highlights how customers can boost retention…

Barbara BettsMay 27, 2021

Engagement

Don’t Leave Your eCommerce Strategy Hanging: Why First-Party Data is Critical

Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…

Maya CieszynskaApril 26, 2021

EngagementNews

How Reach PLC Caused Sports Fan Engagement To Skyrocket Online

Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…

Barbara BettsMarch 4, 2021

Engagement

After Facebook’s News Ban in Australia, Media Organizations Must Start Owning Their Audiences

In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…

Mark ZoharFebruary 25, 2021

Engagement

Here’s Why Live Blogs Are Critical for Covering Civil Unrest

From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…

Jesse MoeinifarFebruary 19, 2021

Engagement

How To Optimize Your Digital Community for Success

Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences?  To help you find some clarity, Viafoura President and COO…

Maya CieszynskaFebruary 5, 2021

CommunityEngagement

The Greatest Challenges in Media From 2020, Unpacked

For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…

Barbara BettsJanuary 28, 2021

Engagement

Four Exciting Reasons for Media Leaders To Be Optimistic About the Year Ahead

2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon.  Media companies that have…

Barbara BettsJanuary 22, 2021

Engagement

What the End of Parler Means for Media Companies

Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…

Mark ZoharJanuary 19, 2021

Engagement

The True Power of Your Engaged Users

Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community?  You’ll probably find the answer to be obvious: An engaged…

Maya CieszynskaJanuary 14, 2021

Engagement

These Three Actions Will Save Staff Time and Effort in the Newsroom

For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events.  News organizations that have survived until…

Maya CieszynskaJanuary 8, 2021

Audience IntelligenceEngagement

Panel Discussion Breakdown: The New Rules of Moderation

2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…

Maya CieszynskaDecember 18, 2020

Engagement

Warning Signs That Your Audience Isn’t Reaching Its Full Revenue-Generating Potential

With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially.  “Consumer revenue streams, including digital subscriptions and ticketed live events,…

Dan SeamanDecember 17, 2020

Engagement

Five Ways Media Consumption Habits Have Changed Recently

This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…

Maya CieszynskaDecember 11, 2020

Engagement

Where Consumer Loyalties Currently Lie in the Media Industry

Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…

Barbara BettsDecember 3, 2020

Engagement

What You Can Learn From Your Audience’s Comments

Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands.  Discussion-based website tools can thoroughly engage…

Maya CieszynskaNovember 26, 2020

BlogEngagementProduct

Are You Prepared for the End of Gigya Comments?

In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…

Barbara BettsNovember 25, 2020

Engagement

Four Reasons Why Consumers Will Pay for a Media Subscription

Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…

Maya CieszynskaNovember 19, 2020

Audience Intelligence

5 Benefits Publishers Stand To Gain With A First-Party Data Strategy

This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…

Barbara BettsApril 9, 2021

Audience Intelligence

A NFTy New Future For Publishers

Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week,…

Mark ZoharMarch 26, 2021

Audience Intelligence

The Future of Advertising: What’s Your Interest?

On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…

Mark ZoharMarch 22, 2021

Audience Intelligence

How Media Companies Around the World Are Succeeding

Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…

Maya CieszynskaMarch 19, 2021

Audience Intelligence

How To Leverage First-Party Data To Activate Your Audience

The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…

Mark ZoharMarch 11, 2021

Audience IntelligenceEngagement

Panel Discussion Breakdown: The New Rules of Moderation

2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…

Maya CieszynskaDecember 18, 2020

Audience Intelligence

Four Things Companies Are Doing to Take Their Subscription Strategies to the Next Level

Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…

Jesse MoeinifarOctober 22, 2020

Audience Intelligence

Four Growth Strategies Media Companies Are Prioritizing Right Now

Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…

Dan SeamanOctober 8, 2020

Audience IntelligenceEngagement

Four New Types of Subscribers That Media Companies Can Target

The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…

Jesse MoeinifarJuly 2, 2020

Audience IntelligenceEngagement

Five Lessons Publishers Will Never Forget From This Global Crisis

From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…

Maya CieszynskaJune 18, 2020

Audience Intelligence

Five Media Industry Experts Weigh in on the Great Paywall Dilemma of 2020

At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…

Rebecca AlterMay 14, 2020

Audience Intelligence

Media Buyers are Blacklisting Coronavirus Content, and It’s Damaging the News Industry

Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry.  “News organizations are working tirelessly to provide reliable…

Jesse MoeinifarApril 16, 2020

Audience Intelligence

Here’s What Media Companies Are Doing to Deal With COVID-19 Information Overload

With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…

Jesse MoeinifarApril 9, 2020

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

Audience IntelligenceBlogCommunityCustomers

The State of Consumers in the Streaming Wars (and How to Win Them Over)

If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…

Jesse MoeinifarNovember 11, 2019

Audience IntelligenceBlogCommunityEngagement

You Got New Engagement Tools, Now What?

With the decline of trust in social media advertising, media organizations are exploring new technologies ⁠— specifically on-site engagement tools that build audiences on their own platforms.

Dan SeamanNovember 1, 2019

Audience IntelligenceBlogEngagement

What We Can Learn From Pirate Sites

Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…

Barbara BettsOctober 25, 2019

Audience IntelligenceBlogCommunityEngagement

Why People Hate Live Commenting, but Will Learn to Love It

A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…

Rebecca AlterOctober 18, 2019

Audience IntelligenceBlogProduct

Audience Engagement Data is About to Amp up Sports Media

Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…

Rebecca AlterOctober 16, 2019

Community

Three Things Video-Streaming Platforms Are Doing Right

It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…

Dan SeamanOctober 15, 2020

Community

Moderation in a Time of Unprecedented Change Panel Discussion

On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…

Maya CieszynskaOctober 1, 2020

Community

Attention Publishers: There’s More to Moderation Than Toxicity

Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…

Rebecca AlterOctober 1, 2020

Community

Why a Temporary Facebook Boycott Isn’t Enough

With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences.    But funneling time and money into Facebook feeds…

Jesse MoeinifarSeptember 10, 2020

CommunityEngagement

All the Reasons Why Trolls Need to Be Moderated

This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…

Leigh AdamsAugust 13, 2020

BlogCommunityEngagementProduct

Announcing Viafoura’s New Performance-Based Pricing Plan — No License Fees. No Overage Fees. No-Brainer.

Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…

ViafouraAugust 4, 2020

Community

Publishers Have Power to Amplify Voices in the Black Lives Matter Movement

Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…

Rebecca AlterJuly 16, 2020

Community

Eight Times Social Media Destroyed Public Trust

Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …

Rebecca AlterJuly 9, 2020

BlogCommunity

All the Different Types of Moderation for Your Digital Properties

Updated June 22, 2020. With trolls and toxicity running wild all over the internet, moderation has become practically mandatory for any publisher hoping to build and engage a profitable community.…

Leigh AdamsJune 22, 2020

BlogCommunityCustomersEngagement

The Importance of Engaging Sports Fans Online in a World Without In-Person Audiences

In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.

Jesse MoeinifarJune 4, 2020

BlogCommunityEngagement

Newsrooms: The One Thing That Will Make or Break Subscriber Conversion Metrics

News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…

Barbara BettsDecember 12, 2019

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

BlogCommunityEngagement

You’ve Lost a Subscriber, Now What?

Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.

Rebecca AlterNovember 18, 2019

BlogCommunityEngagement

Week of Nov. 9th-15th: Your Media News Update

This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…

Barbara BettsNovember 18, 2019

Audience IntelligenceBlogCommunityCustomers

The State of Consumers in the Streaming Wars (and How to Win Them Over)

If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…

Jesse MoeinifarNovember 11, 2019

BlogCommunityEngagement

Week of Nov. 2-8th: Your Media News Update

As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.

Barbara BettsNovember 8, 2019

Audience IntelligenceBlogCommunityEngagement

You Got New Engagement Tools, Now What?

With the decline of trust in social media advertising, media organizations are exploring new technologies ⁠— specifically on-site engagement tools that build audiences on their own platforms.

Dan SeamanNovember 1, 2019

BlogCommunityEngagement

Week of Oct. 26th-Nov. 1st: Your Media News Update

During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…

Barbara BettsNovember 1, 2019

BlogCommunity

Week of Oct. 19th-25th: Your Media News Update

The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…

Barbara BettsOctober 25, 2019

News

Local Media Consortium and Viafoura Announce Partnership to enhance audience engagement, content moderation and monetization

Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue Toronto, November 11, 2020 — The Local Media Consortium (LMC), a strategic alliance of leading local…

Barbara BettsNovember 11, 2020

CustomersNews

Viafoura Partners With Xtra Magazine

Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…

Maya CieszynskaOctober 15, 2020

Featured NewsNews

Viafoura Named WordPress VIP Technology Partner

Toronto, June 11, 2020 —  WordPress VIP, the leading provider of enterprise WordPress, has added Viafoura to its prestigious Technology Partnership program. As an established leader in building highly engaged…

Barbara BettsJune 10, 2020

CustomersEngagementNews

The Dallas Morning News Adopts Viafoura Automated Moderation Platform

Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…

ViafouraMay 21, 2019