In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
Mark ZoharFebruary 25, 2021
From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…
Jesse MoeinifarFebruary 19, 2021
Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
Martin PietrzakFebruary 11, 2021
Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO…
Maya CieszynskaFebruary 5, 2021
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
Martin PietrzakJanuary 28, 2021
2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon. Media companies that have…
Martin PietrzakJanuary 22, 2021
Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…
Mark ZoharJanuary 19, 2021
Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community? You’ll probably find the answer to be obvious: An engaged…
Maya CieszynskaJanuary 14, 2021
For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events. News organizations that have survived until…
Maya CieszynskaJanuary 8, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially. “Consumer revenue streams, including digital subscriptions and ticketed live events,…
Dan SeamanDecember 17, 2020
This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…
Maya CieszynskaDecember 11, 2020
Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…
Martin PietrzakDecember 3, 2020
Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands. Discussion-based website tools can thoroughly engage…
Maya CieszynskaNovember 26, 2020
In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…
Arun KirupaNovember 25, 2020
Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…
Maya CieszynskaNovember 19, 2020
Rather than filling up stadiums to cheer on their favorite players or teams, consumers are gradually becoming used to watching games from the comfort of their homes. As a result,…
Maya CieszynskaNovember 12, 2020
Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue Toronto, November 11, 2020 — The Local Media Consortium (LMC), a strategic alliance of leading local…
Martin PietrzakNovember 11, 2020
Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
Maya CieszynskaNovember 5, 2020
National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
Mehrad KaramlouOctober 29, 2020
Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
Maya CieszynskaNovember 5, 2020
National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
Mehrad KaramlouOctober 29, 2020
Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…
Dan SeamanSeptember 24, 2020
Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…
Dan SeamanSeptember 3, 2020
Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
Dan SeamanAugust 20, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
Jesse MoeinifarJuly 2, 2020
As new over-the-top (OTT) media platforms continue to launch, consumers have an endless supply of streaming services to choose from. The abundant content libraries, personalized experiences and inexpensive subscriptions offered…
Rebecca AlterJune 25, 2020
From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…
Maya CieszynskaJune 18, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
By now, your media company’s probably navigating the world of subscription revenue. So ask yourself this: Is the ‘premium’ experience you offer consumers in exchange for their subscription truly worth…
Maya CieszynskaJune 3, 2020
At this time, media companies are facing some of the most pressing challenges they’ve encountered so far: shrinking advertising dollars, a strain on resources, endless misinformation and a shift to…
Jesse MoeinifarApril 27, 2020
As the coronavirus pushes millions of people into isolation, the internet is now one of the few tools people can use to connect with each other. “Researchers have long understood…
Jesse MoeinifarApril 6, 2020
Protective measures against COVID-19 are currently in full force around the world, causing all types of events and public areas to shut down. Among the businesses affected by closures, sports…
Rebecca AlterApril 1, 2020
This article first appeared in Publishing Executive With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European media companies that…
Jesse MoeinifarMarch 26, 2020
The quick spread of the coronavirus is triggering panic all around the world. But by battling related misinformation and keeping the public informed, digital media is currently the one thing…
Jesse MoeinifarMarch 16, 2020
Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…
Rebecca AlterFebruary 27, 2020
Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…
Maya CieszynskaFebruary 20, 2020
When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…
Jesse MoeinifarFebruary 13, 2020
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…
Rebecca AlterOctober 16, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Mehrad KaramlouSeptember 27, 2019
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Jesse MoeinifarDecember 14, 2018
Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…
Jesse MoeinifarOctober 17, 2018
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…
Jesse MoeinifarSeptember 27, 2018
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
Jesse MoeinifarJune 14, 2018
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Morgane Van ErmengemApril 6, 2018
There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value…
Jesse MoeinifarApril 11, 2017
We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across…
Jesse MoeinifarDecember 15, 2016
INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is…
Jesse MoeinifarAugust 3, 2016
Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics. This shift has brought analytics platforms to the forefront to navigate these deep waters. What’s…
Dan SeamanMay 17, 2016
Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing…
Jesse MoeinifarMay 17, 2016
You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the…
Jesse MoeinifarFebruary 8, 2016
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” -- doesn’t help in growing audiences. When you…
ViafouraJanuary 11, 2016
Audience Czars, Gurus, Specialists, Managers... Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell…
ViafouraJanuary 6, 2016
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Michelle WongNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Michelle WongNovember 1, 2019
The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…
Michelle WongOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Michelle WongOctober 18, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
Over the last few days, industry experts have been buzzing about some interesting media news topics: Registration walls and opinion editorials are enabling publishers to drive higher traffic and capture…
Rebecca AlterOctober 4, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Mehrad KaramlouSeptember 27, 2019
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Ray OstorSeptember 6, 2019
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
Jesse MoeinifarAugust 13, 2019
One of the biggest challenges for publishers during a national election is, without a doubt, keeping conversations around their content civil and preventing misinformation from tarnishing their platforms. Whether your…
Rebecca AlterAugust 9, 2019
How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Viafoura EditorsJuly 29, 2019
Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…
Rebecca AlterJuly 10, 2019
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
Viafoura EditorsJune 19, 2019
If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…
Viafoura EditorsMay 30, 2019
The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…
Viafoura EditorsMay 24, 2019
There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…
Viafoura EditorsApril 25, 2019
I recently spoke to the Local Media Association, representing 3,000 media companies across the United States, on the value of audience engagement and how it can be the defining difference…
Dan SeamanMarch 15, 2019
Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…
Jesse MoeinifarJanuary 18, 2018
People who consistently achieve the most in life are intentional about when they get out of bed and what they do in their first waking minutes.
ViafouraJanuary 15, 2018
Viafoura's Director of Product - Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional…
Dan SeamanJanuary 11, 2018
On September 27, CBC is introducing a new moderation tool that uses an algorithm to review comments submitted to CBC.ca.
ViafouraDecember 4, 2017
Apple’s latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them…
ViafouraDecember 2, 2017
“When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.”
ViafouraOctober 30, 2017
Real-time engagement solutions provider to host a supplementary webinar on GDPR's possible effects on media companies
ViafouraOctober 4, 2017
Webinar highlights best practices for driving engagement and embracing real-time metrics
ViafouraSeptember 20, 2017
Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) - Viafoura, a leader in engagement, commenting and…
ViafouraSeptember 11, 2017
In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.
ViafouraSeptember 9, 2017
TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration…
ViafouraAugust 23, 2017
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
RTDNA 2017 Conference in Toronto For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for their audiences, who are looking to discuss their…
ViafouraMay 24, 2017
INMA World Congress of News Media We’re excited to be heading to INMA World Congress 2017 to meet with the world's leading news media organizations. The conference takes place at…
ViafouraMay 18, 2017
Key Insights from mediaXchange 2017 Rain or shine, we knew mediaXchange in New Orleans would be a great success. The event attracts the top news media executives and covers a…
Alexandra BaccellieriMay 16, 2017
Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…
Jesse MoeinifarApril 20, 2017
New Orleans, a.k.a. the Big Easy, known for its tasty cuisine, fun nightlife, vibrant live-music, and the future of news—mediaXchange. Will you be there? Not attending mediaXchange? Don’t miss out…
Alexandra BaccellieriApril 19, 2017
We're looking forward to the 2017 Mega-Conference (February 23-25, 2017) in Orlando and hope to see you there. If you want to learn more about audience development and get some…
Miranda FeaseyFebruary 17, 2017
At a time where media companies are shutting down comment sections and struggling to maintain civility online, it’s important to discuss the future of journalism and online communities. In the National…
Miranda FeaseyDecember 14, 2016
We’re excited to announce Viafoura has been selected as one of the recipients for Owler's 2016 Hot in Toronto Awards. This year, Owler has selected 37 of Toronto’s hottest companies (out of…
Miranda FeaseyNovember 24, 2016
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