As a news fiend, a data enthusiast, and amateur philosopher, I spend my days pondering the future of the media industry and developing best practices to make the internet a…
Mission, Culture and Values: My first six months as a Viafourian! Six months ago, I accepted a new position as Enterprise Customer Success Manager at Viafoura. Joining a fast-moving team…
We're thrilled to share an important milestone in our commitment to data security: the successful completion of our second annual SOC 2 Type 2 audit. This achievement not only reaffirms…
We are thrilled to announce the successful go-live of Money.it, the foremost all-digital publisher for Italian-speaking audiences, in collaboration with Viafoura! This strategic partnership, spearheaded by Dimitri Stagnitto, the Founder…
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6…
We’re thrilled to announce our newly launched partnership with Poool, a fast-growing membership & subscription suite dedicated to enhancing member and subscriber engagement, conversion rates, and retention. This game-changing collaboration…
We are proud to announce the go-live of the Viafoura partnership with Forum Communications Company, a fifth-generation family-owned media company with over 150 years of excellence and innovation in connecting…
We're thrilled to announce a delicious new addition expansion under the Radio-Canada family: Mordu has launched a community, powered by Viafoura! With over 6,000 recipes, ingredient guides, pro tips, local…
World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura's industry-leading digital experience…
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
We are excited to announce the launch of Viafoura's digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community!…
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract…
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified…
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6…
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the…
When it comes to holding live events, a seamless user experience is paramount. People have come to your platform to engage with its content, event coverage, and to interact with…
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…
As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now…
Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations…
This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…
Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week,…
On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…
Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…
The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…
At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…
Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry. “News organizations are working tirelessly to provide reliable…
With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…
Mission, Culture and Values: My first six months as a Viafourian! Six months ago, I accepted a new position as Enterprise Customer Success Manager at Viafoura. Joining a fast-moving team…
We are thrilled to announce the successful go-live of Money.it, the foremost all-digital publisher for Italian-speaking audiences, in collaboration with Viafoura! This strategic partnership, spearheaded by Dimitri Stagnitto, the Founder…
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6…
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not…
Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital…
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren't publishing…
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…
Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
We are excited to announce the launch of Viafoura's digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community!…
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract…
The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified…
Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It…
Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital…
icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…
La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant…
HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…
Digiday Media is a publisher known for its frank perspectives across its media brands which include Digiday, Glossy, Modern Retail and WorkLife. Their unapologetic dedication to delivering work that prioritizes…
News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news…
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…
La Provence, the news website covering the latest in politics, lifestyle, and sports for the French regions of Marseille, Aix, Avignon, Vaucluse and Alpes, has partnered with Viafoura to launch…
Viafoura announced today that Mike Munroe has been appointed as Chief Financial Officer. As CFO, Munroe will oversee Viafoura’s financial and revenue operations, and work with the leadership team on…
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
As we watch the horrible events unfold in Ukraine, I would like to mention the critical importance of legitimate and trusted journalism, now more than ever. As we have all…
La Nación, Argentina’s preeminent conservative newspaper, has launched Viafoura’s digital experience platform on its website, integrating the latter's industry-leading Conversations solution. Viafoura's Conversations will enable automated comment moderation on La…
Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully completed the Service Organization Control (SOC) 2 Type 1 audit and achieved…
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
En la búsqueda de un nuevo socio de ‘community-building', Grupo Clarín contrató los servicios de Viafoura para desarrollar una audiencia digital altamente activa y valiosa.TORONTO, ON, 21 de julio, 2021…
The Independent is the latest publisher to replace its legacy commenting solution with Viafoura's industry-leading suite of engagement tools to gain reader insights, build trust and create a more civil…
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue Toronto, November 11, 2020 — The Local Media Consortium (LMC), a strategic alliance of leading local…
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Toronto, June 11, 2020 — WordPress VIP, the leading provider of enterprise WordPress, has added Viafoura to its prestigious Technology Partnership program. As an established leader in building highly engaged…
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…
20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group – have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…
This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with…
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.